HackingRetail & ConsumerRetailVulnerability ExploitTargetedCustomer Data InvolvedPIIIdentity (basic)Financial accountFinancial credentialsMediumContained

Penn, LLC

bd_b1f86ecba6b26257 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 8, 2021

Filed

Jan 27, 2022

To disclose

46 weeks

Affected

1,148state residents only

Linked

7 filings

Confidence

66%

Full breach record for Penn, LLC →6 incidents on file

Penn LLC d/b/a PulseTV notified the NH Attorney General of a data security incident involving unauthorized credit card transactions on its website. The breach affected customers who purchased between Nov 1, 2019 and Aug 31, 2021. 1,148 NH residents were identified. Compromised data included names, addresses, emails, and full payment card details (number, expiration, CVV). PulseTV engaged cybersecurity experts and law enforcement, and implemented MFA and new payment systems.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 493 days

discovery → filing · 46 weeks / 325 days

Nov 1, 2019

Begins

Mar 8, 2021

Discovered

Jan 27, 2022

Filed

vs. sector median

+39 wks slower

This filing is one of 7 about the same incident.View merged incident

Part of FreeStyle Solutions supply-chain incident (2022) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

California State AGbd_1f86650296908cc12022-01-25 · +2dVerified by operator
Indiana State AGbd_73bf248be5b5c7b52022-01-25 · +2dVerified
South Carolina State AGbd_758e0a44c15a009c2022-01-25 · +2dVerified
Massachusetts State AGbd_a820dca495f3145d2022-01-25 · +2dVerified

Show 2 more filings ↓up to 47d gap

Oregon State AGbd_2da599b0d158b3fe2022-01-14 · +13dCandidate
California State AGbd_7f255a5dfe84e7ec2022-03-15 · +47dVerified by operator

Name: ECKERT SEAMANS CHERIN & MELLOTT, LLC
norm: eckert seamans cherin mellott

Name: Penn, LLC
norm: penn
Domain: pulsetv.com
Also named: Penn LLCdba oflegal entity
PulseTVdba oftrade name
Industry: Retail & Consumerllm

Discovered: Mar 8, 2021
Breach occurred: Nov 1, 2019 – Aug 31, 2021
Undetected for: 493 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 24, 2022
Affected individuals: 1,148state-resident count only
Data types: PIIIdentity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified VISALaw enforcement contacted PulseTV
Initial access: exploit_public_facing

During the incident: Conducted malware scans
Checked security settings
Cooperated with VISA’s requests for information
Hired legal counsel with an expertise in cybersecurity
Hired nationally-recognized cybersecurity experts to assist with the investigation
Cooperating with ongoing investigations of the incident by law enforcement
Changes made: Adding two-factor authentication requirements for all internal devices
Utilizing end-point detection and response tools to provide greater network visibility and threat mitigation
Migrating to a different payment system
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 46 weeks(325 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 6 states

View merged incident ↗

Oregon State AGJan 14 · first

California State AG+11d

Indiana State AG+11d

South Carolina State AG+11d

Massachusetts State AG+11d

New Hampshire State AG+13d · this page

California State AG+60d

Pattern: first filing Jan 14 (OR), last Mar 15 (CA) — a 60-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/penn-dba-pulsetv-20220127.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 27, 2022
Raw hash: 1aea3bf6ea05d7b14788f8cb422b9ff83983530541cb0ad78031ada9e221c010

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityECKERT SEAMANS CHERIN & MELLOTT, LLC

Victim entityPenn, LLC

Incidentdiscovered Mar 8, 2021

Stated responseConducted malware scans

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov