HackingRetail & ConsumerRetailStolen CredentialsTargetedData ExfiltratedIdentity (basic)Financial accountFinancial credentialsMediumContained

Penn, LLC

bd_758e0a44c15a009c · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 8, 2021

Filed

Jan 25, 2022

To disclose

46 weeks

Affected

3,642state residents only

Linked

16 filings

Confidence

64%

Full breach record for Penn, LLC →

Penn LLC (d/b/a PulseTV) notified customers of a data security incident involving unauthorized credit card transactions on its website. The compromise period was November 1, 2019, to August 31, 2021. Affected data included names, addresses, emails, and payment card details (number, expiration, CVV). PulseTV engaged cybersecurity experts and legal counsel, implemented 2FA, EDR tools, and migrated payment systems.

J jump to incidentP pin to compareR raw source

South Carolina clock✓ SC CRA notice due46 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 493 days

discovery → filing · 46 weeks / 323 days

Nov 1, 2019

Begins

Mar 8, 2021

Discovered

Jan 25, 2022

Filed

vs. sector median

+37 wks slower

This filing is one of 16 filings about the same incident.View merged incident

Part of FreeStyle Solutions supply-chain incident (2022) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

California State AGbd_1f86650296908cc12022-01-25Verified by operator
Indiana State AGbd_73bf248be5b5c7b52022-01-25Verified by operator
Massachusetts State AGbd_a820dca495f3145d2022-01-25Verified by operator
Montana State AGbd_3cd97ab2fd5423fa2022-01-24 · +1dVerified by operator

Show 6 more filings ↓up to 52d gap

Delaware State AGbd_64f99c9c7e03f0922022-01-24 · +1dVerified by operator
New Hampshire State AGbd_b1f86ecba6b262572022-01-27 · +2dVerified by operator
Delaware State AGbd_5ae0a6102d57b5142022-03-15 · +49dVerified by operator
California State AGbd_7f255a5dfe84e7ec2022-03-15 · +49dVerified by operator
Maine State AGbd_a7ce0a9eecbd10eb2022-03-15 · +49dVerified by operator
New Hampshire State AGbd_5fb463d40ca02c442022-03-18 · +52dVerified by operator

Showing first 10 of 15 linked disclosures.

Name: Penn, LLC
norm: penn
Domain: pulsetv.com

Name: Penn, LLC
norm: penn
Domain: pulsetv.com
Industry: Retail & Consumerllm

Discovered: Mar 8, 2021
Breach occurred: Nov 1, 2019 – Aug 31, 2021
Undetected for: 493 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: 3,642state-resident count only
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Regulator citations: law enforcement contacted us regarding additional payment card compromises
Initial access: exploit_public_facing

During the incident: Conducted malware scans
Checked our security settings
Cooperated with VISA’s requests for information
Started working with legal counsel with an expertise in cybersecurity
Hired nationally-recognized cybersecurity experts to assist with the investigation
Changes made: Adding two-factor authentication requirements for all internal devices
Utilizing end-point detection and response tools to provide greater network visibility and threat mitigation
Migrating to a different payment system
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 46 weeks(323 days from discovery to filing)
Compliance flags: SC CRA notice due
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 8 states

View merged incident ↗

Montana State AGJan 24 · first

Delaware State AGJan 24 · first

California State AG+1d

Indiana State AG+1d

Massachusetts State AG+1d

South Carolina State AG+1d · this page

New Hampshire State AG+3d

Delaware State AG+50d

California State AG+50d

Maine State AG+50d

New Hampshire State AG+53d

Pattern: first filing Jan 24 (MT), last Mar 18 (NH) — a 53-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 15 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Business%20Resources%20Laws/Related%20Laws/Breaches/2022/PennLLCPulseTV.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 25, 2022
Raw hash: 533c14532e9bb147dcb8cf4b858d3ea6179f2ff0c9bacc63c7d782839ba774ce

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityPenn, LLC

Victim entityPenn, LLC

Incidentdiscovered Mar 8, 2021

Stated responseConducted malware scans

ComplianceSC CRA notice due

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov