HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedData ExfiltratedIdentity (basic)Financial accountFinancial credentialsLowActive

Penn, LLC

bd_64f99c9c7e03f092 · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 8, 2021

Filed

Jan 24, 2022

To disclose

46 weeks

Affected

Not disclosed

Linked

16 filings

Confidence

64%

Full breach record for Penn, LLC →

Penn LLC dba Pulse TV notified customers of a data security incident involving unauthorized credit card transactions on its website. The compromise period was November 1, 2019, to August 31, 2021. Affected data included names, addresses, emails, payment card numbers, expiration dates, and CVVs. PulseTV engaged cybersecurity experts and legal counsel, cooperated with law enforcement and card networks, and implemented remediation measures including 2FA, EDR tools, and a new payment system.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 493 days

discovery → filing · 46 weeks / 322 days

Nov 1, 2019

Begins

Mar 8, 2021

Discovered

Jan 24, 2022

Filed

vs. sector median

+36 wks slower

This filing is one of 16 filings about the same incident.View merged incident

Part of FreeStyle Solutions supply-chain incident (2022) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Montana State AGbd_3cd97ab2fd5423fa2022-01-24Verified by operator
California State AGbd_1f86650296908cc12022-01-25 · +1dVerified by operator
Indiana State AGbd_73bf248be5b5c7b52022-01-25 · +1dVerified by operator
South Carolina State AGbd_758e0a44c15a009c2022-01-25 · +1dVerified by operator

Show 6 more filings ↓up to 53d gap

Massachusetts State AGbd_a820dca495f3145d2022-01-25 · +1dVerified by operator
New Hampshire State AGbd_b1f86ecba6b262572022-01-27 · +3dVerified by operator
Delaware State AGbd_5ae0a6102d57b5142022-03-15 · +50dVerified by operator
California State AGbd_7f255a5dfe84e7ec2022-03-15 · +50dVerified by operator
Maine State AGbd_a7ce0a9eecbd10eb2022-03-15 · +50dVerified by operator
New Hampshire State AGbd_5fb463d40ca02c442022-03-18 · +53dVerified by operator

Showing first 10 of 15 linked disclosures.

Name: Penn, LLC
norm: penn
Domain: pulsetv.com

Name: Penn, LLC
norm: penn
Domain: pulsetv.com
Also named: Penn LLCdba oflegal entity
Pulse TVdba oftrade name
Industry: Retail & Consumerllm

Discovered: Mar 8, 2021
Breach occurred: Nov 1, 2019 – Aug 31, 2021
Undetected for: 493 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: providing notice of this incident to appropriate state regulators
Initial access: exploit_public_facing

During the incident: Conducted malware scans
Checked our security settings
Cooperated with VISA’s requests for information
Working with legal counsel with an expertise in cybersecurity
Hired nationally-recognized cybersecurity experts to assist with the investigation
Working with the payment card networks to keep them informed
Cooperating with the ongoing investigation of the incident by law enforcement
Changes made: Adding two-factor authentication requirements for all internal devices
Utilizing end-point detection and response tools to provide greater network visibility and threat mitigation
Migrating to a different payment system
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 46 weeks(322 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 8 states

View merged incident ↗

Montana State AGJan 24 · first

Delaware State AGJan 24 · first · this page

California State AG+1d

Indiana State AG+1d

South Carolina State AG+1d

Massachusetts State AG+1d

New Hampshire State AG+3d

Delaware State AG+50d

California State AG+50d

Maine State AG+50d

New Hampshire State AG+53d

Pattern: first filing Jan 24 (MT), last Mar 18 (NH) — a 53-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 15 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://attorneygeneral.delaware.gov/wp-content/uploads/sites/50/2022/02/PulseTV-Individual-Notice-Template-Letter.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 24, 2022
Raw hash: d254b61b97c3a780fc66276ae337eb0f232576a0ea0c619669b7502042bc7032

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityPenn, LLC

Victim entityPenn, LLC

Incidentdiscovered Mar 8, 2021

Stated responseConducted malware scans

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceattorneygeneral.delaware.gov