HackingRetail & ConsumerRetailStolen CredentialsTargetedData ExfiltratedPIIIdentity (basic)Financial accountFinancial credentialsLowActive

Penn, LLC

bd_3cd97ab2fd5423fa · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 8, 2021

Filed

Jan 24, 2022

To disclose

46 weeks

Affected

602state residents only

Confidence

66%

Full breach record for Penn, LLC →6 incidents on file

Penn LLC dba PulseTV notified customers of a data security incident involving unauthorized credit card transactions on its website. The compromise affected transactions between November 1, 2019, and August 31, 2021. Data potentially exposed includes names, addresses, emails, payment card numbers, expiration dates, and CVVs. PulseTV engaged legal counsel and cybersecurity experts, and implemented MFA and new endpoint detection tools.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 493 days

discovery → filing · 46 weeks / 322 days

Nov 1, 2019

Begins

Mar 8, 2021

Discovered

Jan 24, 2022

Filed

vs. sector median

+39 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed602 affectedView incident

Name: Penn, LLC
norm: penn
Domain: pulsetv.com

Name: Penn, LLC
norm: penn
Domain: pulsetv.com
Industry: Retail & Consumerllm

Discovered: Mar 8, 2021
Breach occurred: Nov 1, 2019 – Aug 31, 2021
Undetected for: 493 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: 602state-resident count only
Data types: PIIIdentity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Regulator citations: Notified VISANotified MasterCardLaw enforcement contacted usProviding notice of this incident to appropriate state regulators
Initial access: exploit_public_facing

During the incident: Conducted malware scans
Checked our security settings
Cooperated with VISA’s requests for information
Started working with legal counsel with an expertise in cybersecurity
Hired nationally-recognized cybersecurity experts to assist with the investigation
Working with the payment card networks to keep them informed
Cooperating with the ongoing investigation of the incident by law enforcement
Changes made: Adding two-factor authentication requirements for all internal devices
Utilizing end-point detection and response tools to provide greater network visibility and threat mitigation
Migrating to a different payment system
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 46 weeks(322 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/Penn-LLC-dba-PulseTV-Consumer-Notification-Letter.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 24, 2022
Raw hash: ddb1e6ff8ba69664d77d4fb7ae514a3e541676edabc12d0f5351d8d8ba8c4389

Reporting entityPenn, LLC

Victim entityPenn, LLC

Incidentdiscovered Mar 8, 2021

Stated responseConducted malware scans

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov