HackingRetail & ConsumerRetailCustomer Data InvolvedData ExfiltratedIdentity (basic)Financial accountFinancial credentialsLowContained

Penn, LLC

bd_1f86650296908cc1 · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 8, 2021

Filed

Jan 25, 2022

To disclose

46 weeks

Affected

Not disclosed

Linked

16 filings

Confidence

65%

Full breach record for Penn, LLC →

PulseTV (Penn LLC) notified customers of a data security incident involving potential compromise of credit card information. The incident window is Nov 1, 2019 to Aug 31, 2021. Discovery occurred on Mar 8, 2021, when VISA alerted the company to unauthorized transactions. Affected data includes names, addresses, emails, payment card numbers, expiration dates, and CVVs. The company engaged forensic experts, cooperated with law enforcement, and implemented remediation measures including 2FA, EDR tools, and migrating payment systems.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 493 days

discovery → filing · 46 weeks / 323 days

Nov 1, 2019

Begins

Mar 8, 2021

Discovered

Jan 25, 2022

Filed

vs. sector median

+37 wks slower

This filing is one of 16 filings about the same incident.View merged incident

Part of FreeStyle Solutions supply-chain incident (2022) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Indiana State AGbd_73bf248be5b5c7b52022-01-25Verified by operator
South Carolina State AGbd_758e0a44c15a009c2022-01-25Verified by operator
Massachusetts State AGbd_a820dca495f3145d2022-01-25Verified by operator
Montana State AGbd_3cd97ab2fd5423fa2022-01-24 · +1dVerified by operator

Show 6 more filings ↓up to 52d gap

Delaware State AGbd_64f99c9c7e03f0922022-01-24 · +1dVerified by operator
New Hampshire State AGbd_b1f86ecba6b262572022-01-27 · +2dVerified by operator
Delaware State AGbd_5ae0a6102d57b5142022-03-15 · +49dVerified by operator
California State AGbd_7f255a5dfe84e7ec2022-03-15 · +49dVerified by operator
Maine State AGbd_a7ce0a9eecbd10eb2022-03-15 · +49dVerified by operator
New Hampshire State AGbd_5fb463d40ca02c442022-03-18 · +52dVerified by operator

Showing first 10 of 15 linked disclosures.

Name: Penn, LLC
norm: penn
Domain: pulsetv.com

Name: Penn, LLC
norm: penn
Domain: pulsetv.com
Also named: Penn LLCdba oflegal entity
Pulse TVdba oftrade name
Industry: Retail & Consumerllm

Discovered: Mar 8, 2021
Breach occurred: Nov 1, 2019 – Aug 31, 2021
Undetected for: 493 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unknown
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Providing notice of this incident to appropriate state regulators
Initial access: exploit_public_facing

During the incident: Conducted malware scans
Checked security settings
Cooperated with VISA’s requests for information
Started working with legal counsel with an expertise in cybersecurity
Hired nationally-recognized cybersecurity experts to assist with the investigation
Working with the payment card networks to keep them informed
Cooperating with the ongoing investigation of the incident by law enforcement
Providing notice of this incident to appropriate state regulators
Changes made: Adding two-factor authentication requirements for all internal devices
Utilizing end-point detection and response tools to provide greater network visibility and threat mitigation
Migrating to a different payment system
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 46 weeks(323 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 8 states

View merged incident ↗

Montana State AGJan 24 · first

Delaware State AGJan 24 · first

Indiana State AG+1d

South Carolina State AG+1d

Massachusetts State AG+1d

California State AG+1d · this page

New Hampshire State AG+3d

Delaware State AG+50d

California State AG+50d

Maine State AG+50d

New Hampshire State AG+53d

Pattern: first filing Jan 24 (MT), last Mar 18 (NH) — a 53-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 15 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-550280
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 25, 2022
Raw hash: 8c0510d6e15c4c2596b460bd94b4065aaf39feb068a643a9dc4a23b43e73d131

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityPenn, LLC

Victim entityPenn, LLC

Incidentdiscovered Mar 8, 2021

Stated responseConducted malware scans

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov