MalwareRetail & ConsumerRetailRansomwareData ExfiltratedData EncryptedSupply Chain (3P Vendor)Customer Data InvolvedPIIIdentity (basic)Financial accountFinancial credentialsLowContained

Penn, LLC

bd_5fb463d40ca02c44 · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 2, 2022

Filed

Mar 18, 2022

To disclose

6 weeks

Affected

193state residents only

Linked

3 filings

Confidence

66%

Full breach record for Penn, LLC →6 incidents on file

Penn LLC d/b/a PulseTV submitted a supplemental notice to the New Hampshire Attorney General regarding a malware attack on its webserver hosted by third-party vendor Freestyle Solutions. The incident compromised credit card data (including CVV) for 193 New Hampshire residents between September 1, 2021, and February 2, 2022. PulseTV engaged forensic investigators, disabled the malware, and implemented MFA and EDR tools.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 154 days

discovery → filing · 6 weeks / 44 days

Sep 1, 2021

Begins

Feb 2, 2022

Discovered

Mar 18, 2022

Filed

vs. sector median

1 wks faster

This filing is one of 3 about the same incident.View merged incident

Part of FreeStyle Solutions supply-chain incident (2022) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Delaware State AGbd_5ae0a6102d57b5142022-03-15 · +3dCandidate
Maine State AGbd_a7ce0a9eecbd10eb2022-03-15 · +3dVerified

Name: Penn, LLC
norm: penn
Domain: pulsetv.com

Name: Penn, LLC
norm: penn
Domain: pulsetv.com
Also named: Penn LLCdba oflegal entity
PulseTVdba oftrade name
Industry: Retail & Consumerllm

Discovered: Feb 2, 2022
Breach occurred: Sep 1, 2021 – Feb 2, 2022
Undetected for: 154 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 15, 2022
Affected individuals: 193state-resident count only
Data types: PIIIdentity (basic)Financial accountFinancial credentials
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Providing notice of this incident to appropriate state regulators
Third party: via Freestyle Solutions, Inc.
Initial access: supply_chain

During the incident: Alerted Freestyle
Instructed them to disable the malware
Confirmed that it was successfully disabled
Engaged nationally-recognized digital forensics experts
Cooperating with card brand investigations
Cooperating with ongoing investigations of the incident by law enforcement
Changes made: Adding two-factor authentication requirements for all internal devices
Utilizing end-point detection and response tools to provide greater network visibility and threat mitigation
Migrating to a different payment system
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(44 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Delaware State AGMar 15 · first

Maine State AGMar 15 · first

New Hampshire State AG+3d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/penn-dba-pulsetv-20220318.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 18, 2022
Raw hash: 31bce23188e7b27b2b71c06986f35bd446a559f29637c7ce54a495c0d36930c1

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityPenn, LLC

Victim entityPenn, LLC

Incidentdiscovered Feb 2, 2022

Stated responseAlerted Freestyle

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov