MalwareRetail & ConsumerRetailRansomwareData MishandlingSupply Chain (3P Vendor)Data ExfiltratedCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Financial accountFinancial credentialsLowContained

Penn, LLC

bd_7f255a5dfe84e7ec · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 2, 2022

Filed

Mar 15, 2022

To disclose

6 weeks

Affected

Not disclosed

Linked

16 filings

Confidence

65%

Full breach record for Penn, LLC →

Pulse TV (Penn LLC) disclosed a data breach affecting customers who made purchases between September 1, 2021, and February 2, 2022. The incident was caused by a malware attack on a webserver hosted by third-party vendor Freestyle Solutions, Inc. The malware captured payment card data, including card numbers, expiration dates, and CVVs, as well as names, addresses, and email addresses. Pulse TV discovered the specific cause on February 2, 2022, after an investigation initiated in March 2021. The company has disabled the malware, engaged forensic experts, and is implementing remediation measures including two-factor authentication and migrating payment systems.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 154 days

discovery → filing · 6 weeks / 41 days

Sep 1, 2021

Begins

Feb 2, 2022

Discovered

Mar 15, 2022

Filed

vs. sector median

4 wks faster

This filing is one of 16 filings about the same incident.View merged incident

Part of FreeStyle Solutions supply-chain incident (2022) — a supply-chain cascade affecting multiple organizations.View cascade →

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Delaware State AGbd_5ae0a6102d57b5142022-03-15Verified by operator
Maine State AGbd_a7ce0a9eecbd10eb2022-03-15Verified by operator
New Hampshire State AGbd_5fb463d40ca02c442022-03-18 · +3dVerified by operator
New Hampshire State AGbd_b1f86ecba6b262572022-01-27 · +47dVerified by operator

Show 6 more filings ↓up to 50d gap

California State AGbd_1f86650296908cc12022-01-25 · +49dVerified by operator
Indiana State AGbd_73bf248be5b5c7b52022-01-25 · +49dVerified by operator
South Carolina State AGbd_758e0a44c15a009c2022-01-25 · +49dVerified by operator
Massachusetts State AGbd_a820dca495f3145d2022-01-25 · +49dVerified by operator
Montana State AGbd_3cd97ab2fd5423fa2022-01-24 · +50dVerified by operator
Delaware State AGbd_64f99c9c7e03f0922022-01-24 · +50dVerified by operator

Showing first 10 of 15 linked disclosures.

Name: Penn, LLC
norm: penn
Domain: pulsetv.com

Name: Penn, LLC
norm: penn
Domain: pulsetv.com
Also named: Penn LLCdba oflegal entity
Pulse TVdba oftrade name
Industry: Retail & Consumerllm

Discovered: Feb 2, 2022
Breach occurred: Sep 1, 2021 – Feb 2, 2022
Undetected for: 154 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1195 Supply Chain CompromiseT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Providing notice of this incident to appropriate state regulators
Third party: via Freestyle Solutions, Inc.
Initial access: supply_chain

During the incident: Launched an investigation
Worked with legal counsel that specializes in cybersecurity
Hired nationally-recognized digital forensics experts to assist
Alerted Freestyle Solutions
Instructed Freestyle Solutions to disable the malware
Confirmed that the malware was successfully disabled
Cooperating with ongoing investigations of the incident by law enforcement
Providing notice of this incident to appropriate state regulators
Changes made: Adding two-factor authentication requirements for all internal devices
Utilizing end-point detection and response tools to provide greater network visibility and threat mitigation
Migrating to a different payment system
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(41 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 8 states

View merged incident ↗

Montana State AGJan 24 · first

Delaware State AGJan 24 · first

California State AG+1d

Indiana State AG+1d

South Carolina State AG+1d

Massachusetts State AG+1d

New Hampshire State AG+3d

Delaware State AG+50d

Maine State AG+50d

California State AG+50d · this page

New Hampshire State AG+53d

Pattern: first filing Jan 24 (MT), last Mar 18 (NH) — a 53-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 15 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-551702
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 15, 2022
Raw hash: f0533aa5e3f27559911633d13341f7655c77d5c339f4393696fcdb9288f7e50c

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityPenn, LLC

Victim entityPenn, LLC

Incidentdiscovered Feb 2, 2022

Stated responseLaunched an investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov