HackingRetail & ConsumerRetailStolen CredentialsPhishingDelayed DiscoveryMulti-Stage ChainIdentity (basic)Financial accountAuthenticationMediumActive

Penn, LLC

bd_6284a11e4ec410e7 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Oct 1, 2021

Filed

Dec 30, 2021

To disclose

13 weeks

Affected

3,603state residents only

Linked

2 filings

Confidence

70%

Full breach record for Penn, LLC →6 incidents on file

Penn LLC d/b/a PulseTV filed a supplemental notice with the Washington AG regarding a data breach affecting 3,603 Washington residents. Unauthorized credit card transactions occurred on pulsetv.com between Nov 1, 2019 and Aug 31, 2021. Affected data included names, addresses, emails, and payment card details (including CVV). PulseTV engaged cybersecurity experts and law enforcement, and implemented MFA and endpoint detection.

J jump to incidentP pin to compareR raw source

Washington clock⏱ WA AG >30d13 weeks discovery → filing

Incident timeline

undetected · 700 days

discovery → filing · 13 weeks / 90 days

Nov 1, 2019

Begins

Oct 1, 2021

Discovered

Dec 30, 2021

Filed

vs. sector median

+5 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Maine State AGbd_86e48d18f45d4ce72022-01-24 · +25dVerified by operator

Name: Penn, LLC
norm: penn
Domain: pulsetv.com

Name: Penn, LLC
norm: penn
Domain: pulsetv.com
Also named: Penn LLCdba oflegal entity
PulseTVdba oftrade name
Industry: Retail & Consumerllm

Discovered: Oct 1, 2021
Breach occurred: Nov 1, 2019 – Aug 31, 2021
Undetected for: 700 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 30, 2021
Affected individuals: 3,603state-resident count only
Data types: Identity (basic)Financial accountAuthentication
Data elements: NameFinancial account numberUsername + password
WA-stated cause: Cyberattack
WA-stated duration: lifecycle 500+dexposure 500+d
WA-stated discovery: Found after the fact
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified Washington State Attorney General
Initial access: exploit_public_facing

During the incident: Hired legal counsel with an expertise in cybersecurity
Hired nationally-recognized cybersecurity experts to assist with the investigation
Cooperating with ongoing investigations of the incident by law enforcement
Providing notice of this incident to appropriate state regulators
Changes made: Adding two-factor authentication requirements for all internal devices
Utilizing end-point detection and response tools to provide greater network visibility and threat mitigation
Migrating to a different payment system
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(90 days from discovery to filing)
Compliance flags: WA AG >30d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Washington State AGDec 30 · first · this page

Maine State AG+25d

Pattern: first filing Dec 30 (WA), last Jan 24 (ME) — a 25-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://agportal-s3bucket.s3.amazonaws.com/databreach/BreachM11304.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 30, 2021
Raw hash: 40f7650e934a53b4c944a5cbc554a2b86701c839e93b3c150c8cb364b6d27218

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityPenn, LLC

Victim entityPenn, LLC

Incidentdiscovered Oct 1, 2021

Stated responseHired legal counsel with an expertise in cybersecurity

ComplianceWA AG >30d

Extraction provenanceno artifact recorded

Source provenanceagportal-s3bucket.s3.amazonaws.com