Clustered 6 filings across 6 jurisdictions · filed Jan 21, 2022. View entity profile → Other incidents for this victim →
incident inc_51970aea6aab44a3 · merge_method deterministic · confidence 100%
Discovered → first regulatory filing
Range of discovered_at dates across filings
CA ME MT NH OR WA
Time between earliest and latest filing
Not recorded for this incident
Leak precedence · Materiality delta · SEC filing delay — no leak-site claim in this cluster; no SEC 8-K in this cluster.
all State AG
per-filing reported counts
State AGs report only their own residents; bars show per-filing counts.
Earliest sighting first · deep chronology in Litigation Timeline
Mar 26, 2020 → Apr 7, 2021
When the intrusion reportedly occurred, per the linked filings
Dec 7, 2021
Reported by WASHINGTON AG filing
Dec 22, 2021
Reported by OREGON AG, NEW HAMPSHIRE AG, MAINE AG, CALIFORNIA AG filings
About this clustering
DisclosureLens links filings into incidents through layered matchers: deterministic rules (same source document, multistate filings of one breach, tight-window same-victim pairs), a weighted-similarity scorer for cross-source candidates, and an operator review queue for everything uncertain. Each link records its own method and confidence — shown per filing in the timeline below. The system defaults to NOT merging when uncertain, because a false merge (collapsing two unrelated breaches) is more harmful than a false split (showing related filings separately); uncertain pairs route to human review instead of auto-merging. Filing summaries shown in the timeline are AI-generated extracts — verify each against its linked source.
Nuna Baby Essentials, Inc. reported a data breach to the Oregon Attorney General. The breach was reported on 2022-01-21. The breach occurred during 3/26/2020 - 4/7/2021. The breach was discovered on 12/22/2021. 21,799 individuals were affected. Notice was sent on 1/21/2022.
Affected (this filing): 21,799
Nuna Baby Essentials, Inc. reported a data breach to the Montana Attorney General. The breach was reported on 2022-01-21. The breach occurred from 3/26/2020 to 4/7/2021. 83 Montana residents were affected.
Affected (this filing): 83
Nuna Baby Essentials, Inc., a business sector entity reported a other incident to the Washington Attorney General. The organization became aware of the incident on 2021-12-07 and filed notice on 2022-01-21. 816 Washington residents were affected. 45 days elapsed between awareness and notification. 621 days to identify the breach. 0 days to contain the breach.
Affected (this filing): 816
Nuna Baby Essentials, Inc. notified New Hampshire residents of a cybersecurity incident where malicious code was installed on its website from March 26, 2020, to April 7, 2021. The code potentially compromised payment card information (number, expiration, CVV, billing/shipping addresses). Nuna discovered the incident on December 22, 2021, and reported it to law enforcement. The company offered one year of free identity protection services through Experian to affected customers.
Nuna Baby Essentials, Inc. reported an external system breach (hacking) occurring between March 26, 2020, and April 7, 2021, discovered on December 22, 2021. The incident affected 21,779 individuals, including 129 Maine residents. Compromised data included names and financial account or credit/debit card numbers (with security codes/PINs). The company provided written notification on January 21, 2022, and offered 12 months of Experian’s IdentityWorks.
Affected (this filing): 21,779
Nuna Baby Essentials, Inc. disclosed a data breach affecting payment card information (number, CVV, billing/shipping address) due to malicious code on its website from March 26, 2020, to April 7, 2021. Discovered Dec 22, 2021, Nuna offered one year of Experian IdentityWorks and reported the incident to law enforcement. Notification was sent Jan 21, 2022.