HackingRetail & ConsumerRetailVulnerability ExploitDelayed DiscoveryFinancial accountIdentity (basic)PCILowContained

Nuna Baby Essentials, Inc.

bd_bb40bd92db0b3ff5 · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 22, 2021

Filed

Jan 21, 2022

To disclose

4 weeks

Affected

816state residents only

Linked

8 filings

Confidence

69%

Full breach record for Nuna Baby Essentials, Inc. →3 incidents on file

Nuna Baby Essentials, Inc. disclosed a cybersecurity incident where malicious code was present on its website from March 26, 2020, to April 7, 2021. Discovered on December 22, 2021, the incident compromised payment card information (number, expiration, CVV, billing/shipping addresses) for approximately 816 Washington residents. Nuna reported the incident to law enforcement and offered one year of Experian identity protection services.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 636 days

discovery → filing · 4 weeks / 30 days

Mar 26, 2020

Begins

Dec 22, 2021

Discovered

Jan 21, 2022

Filed

vs. sector median

3 wks faster

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Oregon State AGbd_18f9ad3ae70ad7ec2022-01-21Candidate
Montana State AGbd_4eafc4fff2bb621e2022-01-21Verified
Massachusetts State AGbd_6a0e542659b143a62022-01-21Verified
Indiana State AGbd_8f1b774041b083cf2022-01-21Verified

Show 3 more filings ↓

New Hampshire State AGbd_c4723f4f3e9200952022-01-21Verified
Maine State AGbd_c649cf3bb776e5a72022-01-21Verified
California State AGbd_ccd03f2f0730db362022-01-21Verified

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com
Industry: Retail & Consumerllm

Discovered: Dec 22, 2021
Breach occurred: Mar 26, 2020 – Apr 7, 2021
Undetected for: 636 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 21, 2022
Affected individuals: 816state-resident count only
Data types: PCIFinancial account
Data elements: NameFinancial account number
WA-stated cause: Cyberattack
WA-stated duration: lifecycle 500+dexposure 300-399d
WA-stated discovery: Found after the fact
Attack vector: Misconfiguration
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Reported this incident to law enforcement
Initial access: exploit_public_facing

During the incident: Offering one year of identity protection services, at no cost to you, through Experian
Reported this incident to law enforcement and will cooperate with their investigations
Reviewing our already robust information security safeguards to identify ways to enhance them
Changes made: Reviewing our already robust information security safeguards to identify ways to enhance them
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 4 weeks(30 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Oregon State AGJan 21 · first

Montana State AGJan 21 · first

Massachusetts State AGJan 21 · first

Indiana State AGJan 21 · first

New Hampshire State AGJan 21 · first

Maine State AGJan 21 · first

California State AGJan 21 · first

Washington State AGJan 21 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://agportal-s3bucket.s3.amazonaws.com/databreach/BreachA5272.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 21, 2022
Raw hash: 31878377f462080f8fe638bd1dc96f44b55071cb31c05cd8e420efea15b05305

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityNuna Baby Essentials, Inc.

Victim entityNuna Baby Essentials, Inc.

Incidentdiscovered Dec 22, 2021

Stated responseOffering one year of identity protection services, at no cost to you, through Experian

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceagportal-s3bucket.s3.amazonaws.com