HackingFinancial accountPIILowContained

Nuna Baby Essentials, Inc.

bd_c4723f4f3e920095 · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 22, 2021

Filed

Jan 21, 2022

To disclose

4 weeks

Affected

Not disclosed

Linked

8 filings

Confidence

64%

Full breach record for Nuna Baby Essentials, Inc. →3 incidents on file

Nuna Baby Essentials, Inc. notified New Hampshire residents of a cybersecurity incident where malicious code was installed on its website from March 26, 2020, to April 7, 2021. The code potentially compromised payment card information (number, expiration, CVV, billing/shipping addresses). Nuna discovered the incident on December 22, 2021, and reported it to law enforcement. The company offered one year of free identity protection services through Experian to affected customers.

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Incident timeline

undetected · 636 days

discovery → filing · 4 weeks / 30 days

Mar 26, 2020

Begins

Dec 22, 2021

Discovered

Jan 21, 2022

Filed

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Oregon State AGbd_18f9ad3ae70ad7ec2022-01-21Candidate
Montana State AGbd_4eafc4fff2bb621e2022-01-21Verified
Massachusetts State AGbd_6a0e542659b143a62022-01-21Verified
Indiana State AGbd_8f1b774041b083cf2022-01-21Verified

Show 3 more filings ↓

Washington State AGbd_bb40bd92db0b3ff52022-01-21Verified
Maine State AGbd_c649cf3bb776e5a72022-01-21Verified
California State AGbd_ccd03f2f0730db362022-01-21Verified

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com

Discovered: Dec 22, 2021
Breach occurred: Mar 26, 2020 – Apr 7, 2021
Undetected for: 636 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 21, 2022
Affected individuals: Not disclosed
Data types: Financial accountPII
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Reported this incident to law enforcement
Initial access: exploit_public_facing

During the incident: Offered one year of identity protection services, at no cost to you, through Experian
Reported this incident to law enforcement and will cooperate with their investigations
Changes made: Reviewing our already robust information security safeguards to identify ways to enhance them
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 4 weeks(30 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Oregon State AGJan 21 · first

Montana State AGJan 21 · first

Massachusetts State AGJan 21 · first

Indiana State AGJan 21 · first

Washington State AGJan 21 · first

Maine State AGJan 21 · first

California State AGJan 21 · first

New Hampshire State AGJan 21 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/nuna-baby-essentials-20220121.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 21, 2022
Raw hash: 3a776b53491cfe9e38c587c1412ec8c5a6ee966857591e9cd902ff2dd2c8f072

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityNuna Baby Essentials, Inc.

Victim entityNuna Baby Essentials, Inc.

Incidentdiscovered Dec 22, 2021

Stated responseOffered one year of identity protection services, at no cost to you, through Experian

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov