HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedDelayed DiscoveryFinancial accountFinancial credentialsIdentity (basic)LowContained

Nuna Baby Essentials, Inc.

bd_ccd03f2f0730db36 · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 22, 2021

Filed

Jan 21, 2022

To disclose

4 weeks

Affected

Not disclosed

Linked

8 filings

Confidence

64%

Full breach record for Nuna Baby Essentials, Inc. →3 incidents on file

Nuna Baby Essentials, Inc. discovered on December 22, 2021, that malicious code was present on its website from March 26, 2020, to April 7, 2021. The incident potentially compromised payment card information, including card numbers, expiration dates, CVV codes, and billing/shipping addresses. The company offered one year of identity protection services through Experian and reported the incident to law enforcement.

J jump to incidentP pin to compareR raw source

California clockDiscovered Dec 22, 2021 → Notified Jan 21, 202230d ✓ CA 60-day OK4 weeks discovery → filing

Incident timeline

undetected · 636 days

discovery → filing · 4 weeks / 30 days

Mar 26, 2020

Begins

Dec 22, 2021

Discovered

Jan 21, 2022

Filed

vs. sector median

3 wks faster

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Oregon State AGbd_18f9ad3ae70ad7ec2022-01-21Candidate
Montana State AGbd_4eafc4fff2bb621e2022-01-21Verified
Massachusetts State AGbd_6a0e542659b143a62022-01-21Verified
Indiana State AGbd_8f1b774041b083cf2022-01-21Verified

Show 3 more filings ↓

Washington State AGbd_bb40bd92db0b3ff52022-01-21Verified
New Hampshire State AGbd_c4723f4f3e9200952022-01-21Verified
Maine State AGbd_c649cf3bb776e5a72022-01-21Verified

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com
Industry: Retail & Consumerllm

Discovered: Dec 22, 2021
Breach occurred: Mar 26, 2020 – Apr 7, 2021
Undetected for: 636 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 21, 2022
Affected individuals: Not disclosed
Data types: Financial accountFinancial credentialsIdentity (basic)
Attack vector: Unknown
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Reported this incident to law enforcement
Initial access: exploit_public_facing

During the incident: Immediately investigated the incident
Offering one year of identity protection services through Experian
Reported this incident to law enforcement and will cooperate with their investigations
Reviewing information security safeguards to identify ways to enhance them
Changes made: Reviewing information security safeguards to identify ways to enhance them
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 4 weeks(30 days from discovery to filing)
Compliance flags: CA 60-day OK · 30d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Dec 22, 2021
→ Notified: Jan 21, 2022
30d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Dec 22, 2021 → Notified: Jan 21, 2022	30d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Oregon State AGJan 21 · first

Montana State AGJan 21 · first

Massachusetts State AGJan 21 · first

Indiana State AGJan 21 · first

Washington State AGJan 21 · first

New Hampshire State AGJan 21 · first

Maine State AGJan 21 · first

California State AGJan 21 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-550190
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 21, 2022
Raw hash: 00cfa571250939bda91f7befee25110c0673a1be5cd668d7b85c6dd5485ecfad

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityNuna Baby Essentials, Inc.

Victim entityNuna Baby Essentials, Inc.

Incidentdiscovered Dec 22, 2021

Stated responseImmediately investigated the incident

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov