DisclosureLens
UnknownMedium

Nuna Baby Essentials, Inc.

bd_18f9ad3ae70ad7ec · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 22, 2021

Filed

Jan 21, 2022

To disclose

4 weeks

Affected

21,799

Linked

8 filings

Confidence

95%
Full breach record for Nuna Baby Essentials, Inc.3 incidents on file

Nuna Baby Essentials, Inc. reported a data breach to the Oregon Attorney General. The breach was reported on 2022-01-21. The breach occurred during 3/26/2020 - 4/7/2021. The breach was discovered on 12/22/2021. 21,799 individuals were affected. Notice was sent on 1/21/2022.

Oregon clock OR AG ≤45d4 weeks discovery → filing
AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 636 days
discovery → filing · 4 weeks / 30 days

Mar 26, 2020

Begins

Dec 22, 2021

Discovered

Jan 21, 2022

Filed

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Show 3 more filings

Filing propagation · 8 filings · 8 states

View merged incident ↗
Montana State AGJan 21 · first
Massachusetts State AGJan 21 · first
Indiana State AGJan 21 · first
Washington State AGJan 21 · first
New Hampshire State AGJan 21 · first
Maine State AGJan 21 · first
California State AGJan 21 · first
Oregon State AGJan 21 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.