HackingData ExfiltratedCustomer Data InvolvedIDENTITY_BASICFINANCIAL_ACCOUNTMediumContained
Nuna Baby Essentials, Inc.
bd_c649cf3bb776e5a7 · schema v1 · pii pii-v1
Full breach record for Nuna Baby Essentials, Inc. →Nuna Baby Essentials, Inc. reported an external system breach (hacking) occurring between March 26, 2020, and April 7, 2021, discovered on December 22, 2021. The incident affected 21,779 individuals, including 129 Maine residents. Compromised data included names and financial account or credit/debit card numbers (with security codes/PINs). The company provided written notification on January 21, 2022, and offered 12 months of Experian’s IdentityWorks.
Maine clockDiscovered Dec 22, 2021 → Filed with AG Jan 21, 202230d ✓ ME AG ≤30d4 weeks discovery → filing
⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
This filing is one of 5 about the same incident.View merged incident
Linked disclosures
Why this link?Regulatory filings (4) · sorted by filing gap
- bd_18f9ad3ae70ad7ecOregon State AGfiled 2022-01-21Candidate
- bd_4eafc4fff2bb621eMontana State AGfiled 2022-01-21Verified
- bd_bb40bd92db0b3ff5Washington State AGfiled 2022-01-21Verified
- bd_ccd03f2f0730db36California State AGfiled 2022-01-21Verified
Source provenance
- Source URL
- https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/059ef3b4-0fea-41a1-8382-fad0c5af843f.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
- Filed at
- Jan 21, 2022
- Raw hash
- 037488f9125e24840a30fdd2683bcfd026c875f65f0ccd712ecc4482744103db
Reporting entity
- Name
- Nuna Baby Essentials, Inc.norm: nuna baby essentials
- Domain
- nunalife.com
Victim entity
- Name
- Nuna Baby Essentials, Inc.norm: nuna baby essentials
- Domain
- nunalife.com
Incident
- Discovered
- Dec 22, 2021
- Materiality determined
- —
- Notification sent
- Jan 21, 2022
- Affected individuals
- 21,779
- Data types
- IDENTITY_BASICFINANCIAL_ACCOUNT
- Attack vector
- Unauthorized Access
- MITRE ATT&CK
- T1190 Exploit Public-Facing Application
- Threat actor
- ExternalFinancial
- Regulator citations
- Filed data breach notice with Maine Attorney General
- Initial access
- exploit_public_facing
Compliance
- Time to disclose
- 4 weeks(30 days from discovery to filing)
- Compliance flags
- ME AG ≤30d · 30d
- Discovery-date grounding
- unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
- Clock breakdown
Statute Window Elapsed Threshold Status Maine Discovered: Dec 22, 2021→ Filed with AG: Jan 21, 202230d 30 days ME AG ≤30d
Extraction provenance
- Status
- No extraction artifact recorded for this disclosure.