MalwareHealthcareHealthcareRansomwareData ExfiltratedCustomer Data InvolvedPHIIdentity (basic)Government IDHealth (basic)FinancialMediumContained

Smile Brands Group Inc.

bd_ee44aad4e560c1f0 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 24, 2021

Filed

Sep 3, 2021

To disclose

19 weeks

Affected

Not disclosed

Linked

8 filings

Confidence

64%

Full breach record for Smile Brands Group Inc. →4 incidents on file

Smile Brands Inc. experienced a ransomware attack on April 24, 2021, affecting systems containing protected health information (PHI). The breach window is April 23-24, 2021. Affected data includes names, addresses, SSNs, dates of birth, health insurance info, and diagnoses. Data was exfiltrated by an unauthorized third party. The company engaged cybersecurity firms, notified law enforcement, and terminated access. Complimentary identity protection services were offered.

J jump to incidentP pin to compareR raw source

California clockDiscovered Apr 24, 2021 → Notified Aug 9, 2021107d ✗ CA 60-day late19 weeks discovery → filing

Incident timeline

undetected · 1 days

discovery → filing · 19 weeks / 132 days

Apr 23, 2021

Begins

Apr 24, 2021

Discovered

Sep 3, 2021

Filed

vs. sector median

+8 wks slower

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Montana State AGbd_97047e3f9d80ac212021-09-28 · +25dVerified
New Hampshire State AGbd_8a684ab18a1d61082021-10-04 · +31dVerified
Maine State AGbd_74aefa527fd325d92021-10-08 · +35dVerified
Washington State AGbd_b38f99f429ded2c92021-10-08 · +35dVerified

Show 3 more filings ↓up to 221d gap

Oregon State AGbd_bdaabc04103b621a2021-10-08 · +35dVerified
Maine State AGbd_42b3fc4c92289ef42022-04-12 · +221dVerified
Maine State AGbd_9aabf34d95d33b302022-04-12 · +221dVerified

Name: Smile Brands Group Inc.
norm: smile brands

Name: Smile Brands Group Inc.
norm: smile brands
Industry: Healthcarellm

Discovered: Apr 24, 2021
Breach occurred: Apr 23, 2021 – Apr 24, 2021
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Aug 9, 2021
Affected individuals: Not disclosed
Data types: PHIIdentity (basic)Government IDHealth (basic)Financial
Data elements: Social Security numberDate of birthMedical information
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified law enforcement

During the incident: Launched an investigation
Notified law enforcement
Engaged leading cybersecurity firms to assist in assessing the scope of the incident
Terminated the unauthorized access
Offering complimentary access to Experian IdentityWorks for 1 year
Changes made: Taking additional security steps to enhance our network security and help prevent future incidents
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 weeks(132 days from discovery to filing)
Compliance flags: CA 60-day late · 107d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Apr 24, 2021
→ Notified: Aug 9, 2021
107d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Apr 24, 2021 → Notified: Aug 9, 2021	107d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 6 states

View merged incident ↗

California State AGSep 3 · first · this page

Montana State AG+25d

New Hampshire State AG+31d

Maine State AG+35d

Washington State AG+35d

Oregon State AG+35d

Maine State AG+221d

Pattern: first filing Sep 3 (CA), last Apr 12 (ME) — a 221-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-544924
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 3, 2021
Raw hash: 5825408463b35fdced9f552a0ee88580c4ad06922be6879f03e021e8e673ac12

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entitySmile Brands Group Inc.

Victim entitySmile Brands Group Inc.

Incidentdiscovered Apr 24, 2021

Stated responseLaunched an investigation

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov