MalwareProfessional ServicesHealthcareProfessional ServicesRansomwareCapture Stored DataData ExfiltratedData EncryptedRansom DemandedIdentity (basic)Government IDFinancial accountHealth (basic)MediumContained

Smile Brands Group Inc.

bd_8a684ab18a1d6108 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 24, 2021

Filed

Oct 4, 2021

To disclose

23 weeks

Affected

107state residents only

Linked

8 filings

Confidence

64%

Full breach record for Smile Brands Group Inc. →4 incidents on file

Smile Brands Inc. notified the NH AG of a ransomware attack discovered on April 24, 2021. Unauthorized access led to exfiltration of PII (names, DOB, SSNs) and PHI. 107 NH residents notified on Sept 28, 2021. Remediation included forensic engagement and enhanced monitoring.

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Incident timeline

discovery → filing · 23 weeks / 163 days

Apr 24, 2021

Discovered

Oct 4, 2021

Filed

vs. sector median

+6 wks slower

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Maine State AGbd_74aefa527fd325d92021-10-08 · +4dVerified
Washington State AGbd_b38f99f429ded2c92021-10-08 · +4dVerified
Oregon State AGbd_bdaabc04103b621a2021-10-08 · +4dVerified
Montana State AGbd_97047e3f9d80ac212021-09-28 · +6dVerified

Show 3 more filings ↓up to 190d gap

California State AGbd_ee44aad4e560c1f02021-09-03 · +31dCandidate
Maine State AGbd_42b3fc4c92289ef42022-04-12 · +190dVerified
Maine State AGbd_9aabf34d95d33b302022-04-12 · +190dVerified

Name: Smile Brands Group Inc.
norm: smile brands

Name: Smile Brands Group Inc.
norm: smile brands
Industry: Professional ServicesllmHealthcarellm

Discovered: Apr 24, 2021
Materiality determined: —
Notification sent: Sep 28, 2021
Affected individuals: 107state-resident count only
Data types: Identity (basic)Government IDFinancial accountHealth (basic)
Data elements: Social Security numberDate of birth
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General

During the incident: Terminated the unauthorized access to the affected systems
Launched an investigation
Notified law enforcement
Engaged leading cybersecurity firms to help assess the scope of the incident
Mailed notification letters to impacted individuals
Offering complimentary access to Experian IdentityWorks for 1 year
Changes made: Working with leading cybersecurity firms to further enhance its security measures
Implementing heightened monitoring
Additional information security safeguards
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 23 weeks(163 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 6 states

View merged incident ↗

California State AGSep 3 · first

Montana State AG+25d

New Hampshire State AG+31d · this page

Maine State AG+35d

Washington State AG+35d

Oregon State AG+35d

Maine State AG+221d

Pattern: first filing Sep 3 (CA), last Apr 12 (ME) — a 221-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/smile-brands-20211004.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 4, 2021
Raw hash: cf710b20bd0e6f61aeae1f7e2d8aeab3d6a6d198c3c27ab9ac1c002155067671

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entitySmile Brands Group Inc.

Victim entitySmile Brands Group Inc.

Incidentdiscovered Apr 24, 2021

Stated responseTerminated the unauthorized access to the affected systems

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov