DisclosureLens
HackingHealthcareHealthcareCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Smile Brands Group Inc.

bd_74aefa527fd325d9 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 24, 2021

Filed

Oct 8, 2021

To disclose

24 weeks

Affected

Not disclosed

Linked

8 filings

Confidence

50%
Full breach record for Smile Brands Group Inc. →4 incidents on file

Smile Brands Inc., a healthcare organization, reported a data breach to the Maine Attorney General. The breach, described as an external system hacking incident, occurred between April 23 and April 24, 2021, and was discovered on April 24, 2021. The compromised information includes names and Social Security numbers. While the total number of affected individuals and Maine residents is still under review, Smile Brands Inc. began notifying consumers on September 28, 2021, and offered one year of credit monitoring services through Experian.

Maine clockDiscovered Apr 24, 2021 → Filed with AG Oct 8, 2021167d ✗ ME AG >90d24 weeks discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 1 days
discovery → filing · 24 weeks / 167 days

Apr 23, 2021

Begins

Apr 24, 2021

Discovered

Oct 8, 2021

Filed

vs. sector median

+13 wks slower

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Show 3 more filings ↓up to 186d gap

Filing propagation · 8 filings · 6 states

View merged incident ↗
California State AGSep 3 · first
Montana State AG+25d
New Hampshire State AG+31d
Washington State AG+35d
Oregon State AG+35d
Maine State AG+35d · this page
Maine State AG+221d
Maine State AG+221d

Pattern: first filing Sep 3 (CA), last Apr 12 (ME) — a 221-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.