HackingHealthcareHealthcareData ExfiltratedCustomer Data InvolvedGovernment IDIdentity (basic)CriticalContained

Smile Brands Group Inc.

bd_42b3fc4c92289ef4 · schema v1 · pii pii-v1

Severity

Critical

Discovered

Apr 24, 2021

Filed

Apr 12, 2022

To disclose

50 weeks

Affected · nationwide

2,592,4949 in this filing

Linked

8 filings

Confidence

66%

Full breach record for Smile Brands Group Inc. →4 incidents on file

Smile Brands Inc reported an external system breach (hacking) occurring April 23-24, 2021, discovered April 24, 2021. The incident affected approximately 2,592,494 individuals, including 9 Maine residents. Acquired data included names and Social Security Numbers. The company provided written notification and offered one year of credit monitoring and identity theft protection through Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Apr 24, 2021 → Filed with AG Apr 12, 2022353d ✗ ME AG >90d50 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 1 days

discovery → filing · 50 weeks / 353 days

Apr 23, 2021

Begins

Apr 24, 2021

Discovered

Apr 12, 2022

Filed

vs. sector median

+39 wks slower

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Maine State AGbd_9aabf34d95d33b302022-04-12Verified
Maine State AGbd_74aefa527fd325d92021-10-08 · +186dVerified
Washington State AGbd_b38f99f429ded2c92021-10-08 · +186dVerified
Oregon State AGbd_bdaabc04103b621a2021-10-08 · +186dVerified

Show 3 more filings ↓up to 221d gap

New Hampshire State AGbd_8a684ab18a1d61082021-10-04 · +190dVerified
Montana State AGbd_97047e3f9d80ac212021-09-28 · +196dVerified
California State AGbd_ee44aad4e560c1f02021-09-03 · +221dCandidate

Name: Smile Brands Group Inc.
norm: smile brands

Name: Smile Brands Group Inc.
norm: smile brands
Industry: Healthcarellm

Discovered: Apr 24, 2021
Breach occurred: Apr 23, 2021 – Apr 24, 2021
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Sep 28, 2021
Affected individuals: 2,592,494state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Offered 1 year of credit monitoring through Experian
Provided identity restoration assistance
Provided identity theft insurance coverage up to $1,000,000
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 50 weeks(353 days from discovery to filing)
Compliance flags: ME AG >90d · 353dME resident >60d · 157d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Apr 24, 2021
→ Filed with AG: Apr 12, 2022
353d 90 days ME AG >90d
Maine
Discovered: Apr 24, 2021
→ Notified: Sep 28, 2021
157d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Apr 24, 2021 → Filed with AG: Apr 12, 2022	353d	90 days	ME AG >90d
Maine	Discovered: Apr 24, 2021 → Notified: Sep 28, 2021	157d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 6 states

View merged incident ↗

California State AGSep 3 · first

Montana State AG+25d

New Hampshire State AG+31d

Maine State AG+35d

Washington State AG+35d

Oregon State AG+35d

Maine State AG+221d

Maine State AG+221d · this page

Pattern: first filing Sep 3 (CA), last Apr 12 (ME) — a 221-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/1091bb04-e683-4b60-8681-8a25ac427aa3.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 12, 2022
Raw hash: 50038d96ebd83a98ed8674bee379fc502cd0b51b14849459c514f95c2a2d9a47

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entitySmile Brands Group Inc.

Victim entitySmile Brands Group Inc.

Incidentdiscovered Apr 24, 2021

Stated responseSent written notification to affected consumers

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov