HackingData ExfiltratedCustomer Data InvolvedIDENTITY_GOVERNMENTIDENTITY_BASICCriticalContained
Smile Brands Group Inc.
bd_42b3fc4c92289ef4 · schema v1 · pii pii-v1
Full breach record for Smile Brands Group Inc. →Smile Brands Inc reported an external system breach (hacking) occurring April 23-24, 2021, discovered April 24, 2021. The incident affected approximately 2,592,494 individuals, including 9 Maine residents. Acquired data included names and Social Security Numbers. The company provided written notification and offered one year of credit monitoring and identity theft protection through Experian.
Maine clockDiscovered Apr 24, 2021 → Filed with AG Apr 12, 2022353d ✗ ME AG >90d50 weeks discovery → filing
⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
This filing is one of 2 about the same incident.View merged incident
Linked disclosures
Why this link?Regulatory filings (1) · sorted by filing gap
- bd_9aabf34d95d33b30Maine State AGfiled 2022-04-12Candidate
Source provenance
- Source URL
- https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/1091bb04-e683-4b60-8681-8a25ac427aa3.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
- Filed at
- Apr 12, 2022
- Raw hash
- 50038d96ebd83a98ed8674bee379fc502cd0b51b14849459c514f95c2a2d9a47
Reporting entity
- Name
- Smile Brands Group Inc.norm: smile brands
Victim entity
- Name
- Smile Brands Group Inc.norm: smile brands
Incident
- Discovered
- Apr 24, 2021
- Materiality determined
- —
- Notification sent
- Sep 28, 2021
- Affected individuals
- 2,592,494
- Data types
- IDENTITY_GOVERNMENTIDENTITY_BASIC
- Attack vector
- Unauthorized Access
- MITRE ATT&CK
- T1190 Exploit Public-Facing Application
- Threat actor
- ExternalFinancial
- Regulator citations
- Filed data breach notice with Maine Attorney General
- Initial access
- exploit_public_facing
Compliance
- Time to disclose
- 50 weeks(353 days from discovery to filing)
- Compliance flags
- ME AG >90d · 353dME resident >60d · 157d
- Discovery-date grounding
- unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
- Clock breakdown
Statute Window Elapsed Threshold Status Maine Discovered: Apr 24, 2021→ Filed with AG: Apr 12, 2022353d 90 days ME AG >90d Maine Discovered: Apr 24, 2021→ Notified: Sep 28, 2021157d 60 days (analyst band; statutory cap is 30 days) ME resident >60d
Extraction provenance
- Status
- No extraction artifact recorded for this disclosure.