MalwareRetail & ConsumerHealthcareRetailRansomwareData ExfiltratedRansom DemandedIdentity (basic)Government IDFinancial accountHealth (basic)PHIMediumContained

Smile Brands Group Inc.

bd_97047e3f9d80ac21 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 24, 2021

Filed

Sep 28, 2021

To disclose

22 weeks

Affected

163state residents only

Linked

8 filings

Confidence

66%

Full breach record for Smile Brands Group Inc. →4 incidents on file

Smile Brands Inc. notified Montana AG of a ransomware attack discovered on April 24, 2021, which led to unauthorized access and data exfiltration. Affected data included PHI, SSNs, DOBs, and financial info. The company engaged forensic firms, notified law enforcement, and offered 1 year of credit monitoring.

J jump to incidentP pin to compareR raw source

Incident timeline

discovery → filing · 22 weeks / 157 days

Apr 24, 2021

Discovered

Sep 28, 2021

Filed

vs. sector median

+15 wks slower

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

New Hampshire State AGbd_8a684ab18a1d61082021-10-04 · +6dVerified
Maine State AGbd_74aefa527fd325d92021-10-08 · +10dVerified
Washington State AGbd_b38f99f429ded2c92021-10-08 · +10dVerified
Oregon State AGbd_bdaabc04103b621a2021-10-08 · +10dVerified

Show 3 more filings ↓up to 196d gap

California State AGbd_ee44aad4e560c1f02021-09-03 · +25dCandidate
Maine State AGbd_42b3fc4c92289ef42022-04-12 · +196dVerified
Maine State AGbd_9aabf34d95d33b302022-04-12 · +196dVerified

Name: Smile Brands Group Inc.
norm: smile brands

Name: Smile Brands Group Inc.
norm: smile brands
Industry: Retail & ConsumerllmHealthcarellm

Discovered: Apr 24, 2021
Materiality determined: —
Notification sent: Sep 28, 2021
Affected individuals: 163state-resident count only
Data types: Identity (basic)Government IDFinancial accountHealth (basic)PHI
Data elements: Social Security numberDate of birthMedical information
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified Montana Attorney General

During the incident: Terminated the unauthorized access to the affected systems
Launched an investigation
Notified law enforcement
Engaged leading cybersecurity firms to help assess the scope of the incident
Offering complimentary access to Experian IdentityWorksSM for 1 year
Changes made: Implementing heightened monitoring
Additional information security safeguards
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 22 weeks(157 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 6 states

View merged incident ↗

California State AGSep 3 · first

Montana State AG+25d · this page

New Hampshire State AG+31d

Maine State AG+35d

Washington State AG+35d

Oregon State AG+35d

Maine State AG+221d

Pattern: first filing Sep 3 (CA), last Apr 12 (ME) — a 221-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/OCP/Data-Breach-Notification-12.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 28, 2021
Raw hash: d51ce54d86d1d30a955f8adeaf1632601659085ff546ba059186ff8b4c046c29

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entitySmile Brands Group Inc.

Victim entitySmile Brands Group Inc.

Incidentdiscovered Apr 24, 2021

Stated responseTerminated the unauthorized access to the affected systems

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov