DisclosureLens
UnknownLow

Smile Brands Group Inc.

bd_bdaabc04103b621a · schema v1 · pii pii-v1

Severity

Low

Discovered

Apr 24, 2021

Filed

Oct 8, 2021

To disclose

24 weeks

Affected

Not disclosed

Linked

8 filings

Confidence

95%
Full breach record for Smile Brands Group Inc. →4 incidents on file

Smile Brands Inc. reported a data breach to the Oregon Attorney General. The breach was reported on 2021-10-08. The breach occurred during 4/23/2021 - 4/24/2021. The breach was discovered on 4/24/2021. Notice was sent on 7/14/20218/9/20219/28/2021.

Oregon clock✗ OR AG >45d24 weeks discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 1 days
discovery → filing · 24 weeks / 167 days

Apr 23, 2021

Begins

Apr 24, 2021

Discovered

Oct 8, 2021

Filed

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Show 3 more filings ↓up to 186d gap

Filing propagation · 8 filings · 6 states

View merged incident ↗
California State AGSep 3 · first
Montana State AG+25d
New Hampshire State AG+31d
Maine State AG+35d
Washington State AG+35d
Oregon State AG+35d · this page
Maine State AG+221d
Maine State AG+221d

Pattern: first filing Sep 3 (CA), last Apr 12 (ME) — a 221-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.