HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountMediumActive

The LoveSac Company

bd_d3b00fa07f78c395 · schema v1 · pii pii-v2

Severity

Medium

Discovered

Feb 28, 2025

Filed

Sep 4, 2025

To disclose

—

Affected

7state residents only

Linked

13 records

Confidence

66%

Full breach record for The LoveSac Company →2 incidents on file

The LoveSac Company notified Nebraska AG of a breach occurring Feb 12–Mar 3, 2025, discovered Feb 28, 2025. Unauthorized actors accessed systems and copied files containing names, SSNs, and financial account info. 7 Nebraska residents were notified on Sep 4, 2025. LoveSac provided 24 months of Experian credit monitoring and notified federal law enforcement. Investigation is ongoing.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 16 days

Feb 12, 2025

Begins

Feb 28, 2025

Discovered

Sep 4, 2025

Filed

This filing is one of 13 records about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Vermont State AGbd_100e34bd12a966782025-09-04Candidate
Massachusetts State AGbd_14c59bd75f2a0e232025-09-04Verified
Indiana State AGbd_2ab4dbfe2f4645b52025-09-04Verified
Nebraska State AGbd_45ab4941a6d85c902025-09-04Verified

Show 6 more filings ↓up to 1d gap

Indiana State AGbd_55ce6f94b72591302025-09-04Verified
Maine State AGbd_5ab5de4fec271dee2025-09-04Verified
Maine State AGbd_81c14587331502c22025-09-04Verified
Vermont State AGbd_8f82ad1bad5501b12025-09-04Verified
Massachusetts State AGbd_3c12a1cca9d608c42025-09-05 · +1dVerified
New Hampshire State AGbd_a32eb25ec74193552025-09-05 · +1dVerified

Showing first 10 of 12 linked disclosures.

Name: The LoveSac Company
norm: the lovesac
Domain: lovesac.com

Name: The LoveSac Company
norm: the lovesac
Domain: lovesac.com
Industry: Retail & Consumerllm

Discovered: Feb 28, 2025
Breach occurred: Feb 12, 2025 – Mar 3, 2025
Undetected for: 16 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 4, 2025
Affected individuals: 7state-resident count only
Data types: Identity (basic)Government IDFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1119 Automated CollectionT1041 Exfiltration Over C2 Channel
Threat actor: External
Regulator citations: providing written notice of this incident to relevant state regulators
Initial access: exploit_public_facing

During the incident: Notified federal law enforcement regarding the event
Working to implement additional safeguards and training to its employees
Providing access to credit monitoring services for twenty-four (24) months, through Experian, to individuals whose personal information was potentially affected by this incident, at no cost to these individuals
Providing written notice of this incident to relevant state regulators
Changes made: Reviewing our policies, procedures, and processes related to the storage and access of personal information to reduce the likelihood of a similar future event
Notify applicable regulatory authorities, as required by law
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 6 states

View merged incident ↗

Vermont State AGSep 4 · first

Massachusetts State AGSep 4 · first

Indiana State AGSep 4 · first

Nebraska State AGSep 4 · first

Indiana State AGSep 4 · first

Maine State AGSep 4 · first

Vermont State AGSep 4 · first

Nebraska State AGSep 4 · first · this page

Massachusetts State AG+1d

New Hampshire State AG+1d

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://nebraska.gov/ago/data-breach/documents/dbaae0e7-c933-4855-9563-c6052630d521.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 4, 2025
Raw hash: c6e83e3b7dc3520eece93d24bd47577ad55df856dedf57d7855912d059883355

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityThe LoveSac Company

Victim entityThe LoveSac Company

Incidentdiscovered Feb 28, 2025

Stated responseNotified federal law enforcement regarding the event

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancenebraska.gov