HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDFinancial accountMediumActive

The LoveSac Company

bd_45ab4941a6d85c90 · schema v1 · pii pii-v2

Severity

Medium

Discovered

May 30, 2025

Filed

Sep 4, 2025

To disclose

—

Affected

12state residents only

Linked

13 records

Confidence

65%

Full breach record for The LoveSac Company →2 incidents on file

The LoveSac Company notified Nebraska regulators of a breach affecting 12 state residents. Between May 27-30, 2025, an unauthorized actor accessed one employee's email account, potentially exposing names, SSNs, and financial account data. LoveSac discovered the activity on May 30, 2025, and sent notices on September 4, 2025. Response included forensic investigation, credit monitoring via Experian, and employee training.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 3 days

May 27, 2025

Begins

May 30, 2025

Discovered

Sep 4, 2025

Filed

This filing is one of 13 records about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Vermont State AGbd_100e34bd12a966782025-09-04Candidate
Massachusetts State AGbd_14c59bd75f2a0e232025-09-04Verified
Indiana State AGbd_2ab4dbfe2f4645b52025-09-04Verified
Indiana State AGbd_55ce6f94b72591302025-09-04Verified

Show 6 more filings ↓up to 1d gap

Maine State AGbd_5ab5de4fec271dee2025-09-04Verified
Maine State AGbd_81c14587331502c22025-09-04Verified
Vermont State AGbd_8f82ad1bad5501b12025-09-04Verified
New Hampshire State AGbd_bedf34d8509416362025-09-04Verified
Massachusetts State AGbd_3c12a1cca9d608c42025-09-05 · +1dVerified
New Hampshire State AGbd_a32eb25ec74193552025-09-05 · +1dVerified

Showing first 10 of 12 linked disclosures.

Name: The LoveSac Company
norm: the lovesac
Domain: lovesac.com

Name: The LoveSac Company
norm: the lovesac
Domain: lovesac.com
Industry: Retail & Consumerllm

Discovered: May 30, 2025
Breach occurred: May 27, 2025 – May 30, 2025
Undetected for: 3 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 4, 2025
Affected individuals: 12state-resident count only
Data types: Identity (basic)Government IDFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Initial access: valid_credentials

During the incident: Launched an investigation
Assessed the security of LoveSac systems
Identified potentially affected individuals
Provided access to credit monitoring services for twenty-four (24) months through Experian
Provided guidance on how to better protect against identity theft and fraud
Provided written notice of this incident to relevant state regulators
Changes made: Implementing additional safeguards and training to its employees
Reviewing policies, procedures, and processes related to the storage and access of personal information
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 6 states

View merged incident ↗

Vermont State AGSep 4 · first

Massachusetts State AGSep 4 · first

Indiana State AGSep 4 · first

Maine State AGSep 4 · first

Vermont State AGSep 4 · first

New Hampshire State AGSep 4 · first

Nebraska State AGSep 4 · first · this page

Massachusetts State AG+1d

New Hampshire State AG+1d

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://nebraska.gov/ago/data-breach/documents/7c4d3ce9-b89e-4216-9fda-0bd58743275e.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 4, 2025
Raw hash: 72a84ad7c5a939eab714875af29fd3b69b7108ce43e620518d9b57ac655b7753

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityThe LoveSac Company

Victim entityThe LoveSac Company

Incidentdiscovered May 30, 2025

Stated responseLaunched an investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancenebraska.gov