HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedGovernment IDIdentity (basic)MediumActive

The LoveSac Company

bd_a32eb25ec7419355 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 28, 2025

Filed

Sep 5, 2025

To disclose

27 weeks

Affected

6state residents only

Linked

13 records

Confidence

66%

Full breach record for The LoveSac Company →2 incidents on file

The LoveSac Company notified the New Hampshire Attorney General of a data event affecting 6 NH residents. Unauthorized access occurred between Feb 12 and Mar 3, 2025, involving copying of files containing names and SSNs. LoveSac became aware on Feb 28, 2025. Response included notifying federal law enforcement, providing 24 months of Experian credit monitoring, and reviewing security policies. Investigation is ongoing.

J jump to incidentP pin to compareR raw source

Leak gap clock✗ Leak >180d27 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 16 days

discovery → filing · 27 weeks / 189 days

Feb 12, 2025

Begins

Feb 28, 2025

Discovered

Sep 5, 2025

Filed

vs. sector median

+17 wks slower

This filing is one of 13 records about the same incident.View merged incident

A leak claim by ransomhub about this victim was first seen 183 days before this filing.View originating leak claim

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Massachusetts State AGbd_3c12a1cca9d608c42025-09-05Verified
Vermont State AGbd_100e34bd12a966782025-09-04 · +1dCandidate
Massachusetts State AGbd_14c59bd75f2a0e232025-09-04 · +1dVerified
Indiana State AGbd_2ab4dbfe2f4645b52025-09-04 · +1dVerified

Show 6 more filings ↓up to 1d gap

Nebraska State AGbd_45ab4941a6d85c902025-09-04 · +1dVerified
Indiana State AGbd_55ce6f94b72591302025-09-04 · +1dVerified
Maine State AGbd_5ab5de4fec271dee2025-09-04 · +1dVerified
Maine State AGbd_81c14587331502c22025-09-04 · +1dVerified
Vermont State AGbd_8f82ad1bad5501b12025-09-04 · +1dVerified
New Hampshire State AGbd_bedf34d8509416362025-09-04 · +1dVerified

Showing first 10 of 12 linked disclosures.

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: The LoveSac Company
norm: the lovesac
Domain: lovesac.com
Industry: Retail & Consumerllm

Discovered: Feb 28, 2025
Breach occurred: Feb 12, 2025 – Mar 3, 2025
Undetected for: 16 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 4, 2025
Affected individuals: 6state-resident count only
Data types: Government IDIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1119 Automated CollectionT1078 Valid Accounts
Threat actor: External
Initial access: valid_credentials

During the incident: Notified federal law enforcement regarding the event
Providing access to credit monitoring services for twenty-four (24) months, through Experian
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Reviewing policies, procedures, and processes related to the storage and access of personal information
Changes made: Implementing additional safeguards and training to its employees
Reviewing policies, procedures, and processes related to the storage and access of personal information to reduce the likelihood of a similar future event
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 27 weeks(189 days from discovery to filing)
Compliance flags: Leak >180d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 6 states

View merged incident ↗

Vermont State AGSep 4 · first

Massachusetts State AGSep 4 · first

Indiana State AGSep 4 · first

Nebraska State AGSep 4 · first

Indiana State AGSep 4 · first

Maine State AGSep 4 · first

Vermont State AGSep 4 · first

New Hampshire State AGSep 4 · first

Massachusetts State AG+1d

New Hampshire State AG+1d · this page

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/lovesac-20250905.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 5, 2025
Raw hash: b1649202c41dd4b82f70620f44727f29a583149b6fd034d2e3ad4845ceec5054

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityThe LoveSac Company

Incidentdiscovered Feb 28, 2025

Stated responseNotified federal law enforcement regarding the event

ComplianceLeak >180d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov