HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDMediumActive

The LoveSac Company

bd_81c14587331502c2 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 28, 2025

Filed

Sep 4, 2025

To disclose

27 weeks

Affected

5state residents only

Linked

13 records

Confidence

66%

Full breach record for The LoveSac Company →2 incidents on file

The LoveSac Company reported an external system breach (hacking) occurring between Feb 12 and Mar 3, 2025, discovered on Feb 28, 2025. An unauthorized actor accessed systems and copied files containing names and Social Security numbers. Five Maine residents were notified on Sep 4, 2025. The company engaged federal law enforcement and provided 24 months of credit monitoring via Experian. Investigation is ongoing.

J jump to incidentP pin to compareR raw source

Leak gap clock✗ Leak >180d27 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 16 days

discovery → filing · 27 weeks / 188 days

Feb 12, 2025

Begins

Feb 28, 2025

Discovered

Sep 4, 2025

Filed

vs. sector median

+17 wks slower

This filing is one of 13 records about the same incident.View merged incident

A leak claim by ransomhub about this victim was first seen 182 days before this filing.View originating leak claim

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Vermont State AGbd_100e34bd12a966782025-09-04Candidate
Massachusetts State AGbd_14c59bd75f2a0e232025-09-04Verified
Indiana State AGbd_2ab4dbfe2f4645b52025-09-04Verified
Nebraska State AGbd_45ab4941a6d85c902025-09-04Verified

Show 6 more filings ↓up to 1d gap

Indiana State AGbd_55ce6f94b72591302025-09-04Verified
Maine State AGbd_5ab5de4fec271dee2025-09-04Verified
Vermont State AGbd_8f82ad1bad5501b12025-09-04Verified
New Hampshire State AGbd_bedf34d8509416362025-09-04Verified
Massachusetts State AGbd_3c12a1cca9d608c42025-09-05 · +1dVerified
New Hampshire State AGbd_a32eb25ec74193552025-09-05 · +1dVerified

Showing first 10 of 12 linked disclosures.

Name: The LoveSac Company
norm: the lovesac
Domain: lovesac.com

Name: The LoveSac Company
norm: the lovesac
Domain: lovesac.com
Industry: Retail & Consumerllm

Discovered: Feb 28, 2025
Breach occurred: Feb 12, 2025 – Mar 3, 2025
Undetected for: 16 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 4, 2025
Affected individuals: 5state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: External
Regulator citations: Notified federal law enforcement and is cooperating with its investigationProviding written notice of this incident to relevant state regulators
Initial access: exploit_public_facing

During the incident: Launched an investigation
Assessed the security of LoveSac systems
Identified potentially affected individuals
Notified federal law enforcement
Providing access to credit monitoring services for twenty-four (24) months, through Experian
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Changes made: Working to implement additional safeguards and training to its employees
Reviewing its policies, procedures, and processes related to the storage and access of personal information to reduce the likelihood of a similar future event
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 27 weeks(188 days from discovery to filing)
Compliance flags: Leak >180dME AG >30d · 188dME resident >60d · 188d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Feb 28, 2025
→ Filed with AG: Sep 4, 2025
188d 30 days (soft) ME AG >30d
Maine
Discovered: Feb 28, 2025
→ Notified: Sep 4, 2025
188d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Feb 28, 2025 → Filed with AG: Sep 4, 2025	188d	30 days (soft)	ME AG >30d
Maine	Discovered: Feb 28, 2025 → Notified: Sep 4, 2025	188d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 6 states

View merged incident ↗

Vermont State AGSep 4 · first

Massachusetts State AGSep 4 · first

Indiana State AGSep 4 · first

Nebraska State AGSep 4 · first

Indiana State AGSep 4 · first

Maine State AGSep 4 · first

Vermont State AGSep 4 · first

New Hampshire State AGSep 4 · first

Maine State AGSep 4 · first · this page

Massachusetts State AG+1d

New Hampshire State AG+1d

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/151529d0-c371-4158-80ce-8b8fd781bf5c.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 4, 2025
Raw hash: e7a9e418e38c2f1fe18c70599b87cc9b3a10dcd66cc64e536d1b19315f4bf0f0

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityThe LoveSac Company

Victim entityThe LoveSac Company

Incidentdiscovered Feb 28, 2025

Stated responseLaunched an investigation

ComplianceLeak >180d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov