HackingRetail & ConsumerRetailCapture Stored DataData ExfiltratedCustomer Data InvolvedDelayed DiscoveryPIIIDENTITY_GOVERNMENTMediumContained
The LoveSac Company
bd_81c14587331502c2 · schema v1 · pii pii-v1
Full breach record for The LoveSac Company →Between February 12 and March 3, 2025, an unauthorized external actor accessed The LoveSac Company's network environment and copied files containing customer names and Social Security numbers. Suspicious activity was first detected on approximately February 28, 2025. Five Maine residents were affected. Written notification was provided on September 4, 2025. LoveSac notified federal law enforcement and offered 24 months of Experian IdentityWorks credit monitoring to affected individuals.
Maine clockDiscovered Feb 28, 2025 → Filed with AG Sep 4, 2025188d ✗ ME AG >90d27 weeks discovery → filing
⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
This filing is one of 7 about the same incident.View merged incident
A leak claim by ransomhub about this victim predates this filing by 188 days.View originating leak claim
Linked disclosures
Why this link?Regulatory filings (6) · sorted by filing gap
- bd_2ab4dbfe2f4645b5Indiana State AGfiled 2025-09-04Candidate
- bd_55ce6f94b7259130Indiana State AGfiled 2025-09-04Verified
- bd_5ab5de4fec271deeMaine State AGfiled 2025-09-04Candidate
- bd_8f82ad1bad5501b1Vermont State AGfiled 2025-09-04Verified
Show 2 more filings ↓Show fewer ↑up to 1d gap
- bd_bedf34d850941636New Hampshire State AGfiled 2025-09-04Candidate
- bd_a32eb25ec7419355New Hampshire State AGfiled 2025-09-05(1d gap)Verified
Source provenance
- Source URL
- https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/151529d0-c371-4158-80ce-8b8fd781bf5c.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
- Filed at
- Sep 4, 2025
- Raw hash
- e7a9e418e38c2f1fe18c70599b87cc9b3a10dcd66cc64e536d1b19315f4bf0f0
Reporting entity
- Name
- The LoveSac Companynorm: the lovesac
- Domain
- lovesac.com
- Industry
- Other Commercial
Victim entity
- Name
- The LoveSac Companynorm: the lovesac
- Domain
- lovesac.com
- Industry
- Other Commercial
- Industry
- Retail & Consumerllm
Incident
- Discovered
- Feb 28, 2025
- Materiality determined
- —
- Notification sent
- Sep 4, 2025
- Affected individuals
- 5
- Data types
- PIIIDENTITY_GOVERNMENT
- Attack vector
- Unauthorized Access
- MITRE ATT&CK
- T1078 Valid AccountsT1041 Exfiltration Over C2 Channel
- Threat actor
- External
- Regulator citations
- Notified Maine Attorney GeneralNotified federal law enforcement
Compliance
- Time to disclose
- 27 weeks(188 days from discovery to filing)
- Compliance flags
- ME AG >90d · 188dME resident >180d · 188dLeak >180d
- Discovery-date grounding
- unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
- Clock breakdown
Statute Window Elapsed Threshold Status Maine Discovered: Feb 28, 2025→ Filed with AG: Sep 4, 2025188d 90 days ME AG >90d Maine Discovered: Feb 28, 2025→ Notified: Sep 4, 2025188d 180 days ME resident >180d
Extraction provenance
- Status
- No extraction artifact recorded for this disclosure.