HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedTargetedGovernment IDIdentity (basic)MediumActive

The LoveSac Company

bd_bedf34d850941636 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 30, 2025

Filed

Sep 4, 2025

To disclose

14 weeks

Affected

12state residents only

Linked

13 records

Confidence

66%

Full breach record for The LoveSac Company →2 incidents on file

The LoveSac Company notified the New Hampshire Attorney General of a data event affecting 12 state residents. Between May 27 and May 30, 2025, an unauthorized actor accessed one employee's email account, potentially exposing names and Social Security numbers. LoveSac discovered the suspicious activity on May 30, 2025, and provided notices to affected residents on September 4, 2025. Response measures included 24 months of complimentary credit monitoring via Experian and enhanced employee safeguards.

J jump to incidentP pin to compareR raw source

Leak gap clock✗ Leak >180d14 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 3 days

discovery → filing · 14 weeks / 97 days

May 27, 2025

Begins

May 30, 2025

Discovered

Sep 4, 2025

Filed

vs. sector median

+4 wks slower

This filing is one of 13 records about the same incident.View merged incident

A leak claim by ransomhub about this victim was first seen 182 days before this filing.View originating leak claim

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Vermont State AGbd_100e34bd12a966782025-09-04Candidate
Massachusetts State AGbd_14c59bd75f2a0e232025-09-04Verified
Indiana State AGbd_2ab4dbfe2f4645b52025-09-04Verified
Nebraska State AGbd_45ab4941a6d85c902025-09-04Verified

Show 6 more filings ↓up to 1d gap

Indiana State AGbd_55ce6f94b72591302025-09-04Verified
Maine State AGbd_5ab5de4fec271dee2025-09-04Verified
Maine State AGbd_81c14587331502c22025-09-04Verified
Vermont State AGbd_8f82ad1bad5501b12025-09-04Verified
Massachusetts State AGbd_3c12a1cca9d608c42025-09-05 · +1dVerified
New Hampshire State AGbd_a32eb25ec74193552025-09-05 · +1dVerified

Showing first 10 of 12 linked disclosures.

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: The LoveSac Company
norm: the lovesac
Domain: lovesac.com
Industry: Retail & Consumerllm

Discovered: May 30, 2025
Breach occurred: May 27, 2025 – May 30, 2025
Undetected for: 3 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 4, 2025
Affected individuals: 12state-resident count only
Data types: Government IDIdentity (basic)
Attack vector: Phishing
MITRE ATT&CK: T1078 Valid AccountsT1114 Email Collection
Threat actor: External
Regulator citations: Provided written notice of this incident to relevant state regulators
Initial access: valid_credentials

During the incident: Launched an investigation
Conducted a review of the potentially accessed emails and attachments
Provided written notice to New Hampshire residents
Provided access to credit monitoring services for twenty-four (24) months through Experian
Provided guidance on how to better protect against identity theft and fraud
Provided information on how to place a fraud alert and security freeze on one’s credit file
Provided contact details for the national consumer reporting agencies
Provided information on how to obtain a free credit report
Encouraged individuals to contact the Federal Trade Commission, their state Attorney General, and law enforcement
Changes made: Working to implement additional safeguards and training to its employees
Reviewing policies, procedures, and processes related to the storage and access of personal information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 14 weeks(97 days from discovery to filing)
Compliance flags: Leak >180d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 6 states

View merged incident ↗

Vermont State AGSep 4 · first

Massachusetts State AGSep 4 · first

Indiana State AGSep 4 · first

Nebraska State AGSep 4 · first

Indiana State AGSep 4 · first

Maine State AGSep 4 · first

Vermont State AGSep 4 · first

New Hampshire State AGSep 4 · first · this page

Massachusetts State AG+1d

New Hampshire State AG+1d

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/lovesac-20250904.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 4, 2025
Raw hash: 6d8f505cd2f05479ee3880d800748e7eefff781756901524a7880da984e85c4c

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityThe LoveSac Company

Incidentdiscovered May 30, 2025

Stated responseLaunched an investigation

ComplianceLeak >180d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov