HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedEmployee Data InvolvedIdentity (basic)Government IDFinancial accountHealth (basic)MediumResolved

Self Esteem Brands, LLC

bd_f56833f3df66d569 · schema v1 · pii pii-v1

Severity

Medium

Discovered

—

Filed

Feb 5, 2025

To disclose

—

Affected

Not disclosed

Linked

10 filings

Confidence

66%

Full breach record for Self Esteem Brands, LLC →

Self Esteem Brands, LLC reported an incident where an unauthorized actor accessed employee email accounts and viewed/obtained files on servers between December 19, 2023, and June 6, 2024. Affected data included names, SSNs, tax IDs, driver's licenses, and potentially financial and health information. The company engaged a cybersecurity firm, notified law enforcement, and is offering credit monitoring.

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Incident timeline

Dec 19, 2023

Begins

Feb 5, 2025

Filed

This filing is one of 10 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (9) · sorted by filing gap

Nebraska State AGbd_43a51c0944a967e02025-02-05Verified
Vermont State AGbd_449efc28b3d2e54e2025-02-05Verified
Massachusetts State AGbd_49f1026cea5210a12024-12-20 · +47dVerified
California State AGbd_7e6c29488896605f2024-12-20 · +47dCandidate

Show 5 more filings ↓up to 315d gap

New Hampshire State AGbd_80ed207d3d6f0c9a2024-12-20 · +47dVerified
Maine State AGbd_bd2975cd1730d4282024-12-20 · +47dVerified
Indiana State AGbd_d668b8732d379fba2024-12-20 · +47dVerified
Vermont State AGbd_f133c7f5a01fadae2024-12-20 · +47dCandidate
Maryland State AGbd_2bbb16e4e60228442025-12-17 · +315dVerified

Name: Self Esteem Brands, LLC
norm: self esteem brands

Name: Self Esteem Brands, LLC
norm: self esteem brands
Industry: Retail & Consumerllm

Discovered: —
Breach occurred: Dec 19, 2023 – Jun 6, 2024
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Identity (basic)Government IDFinancial accountHealth (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1114 Email CollectionT1041 Exfiltration Over C2 Channel
Threat actor: External
Regulator citations: Notified law enforcement

During the incident: Implemented response protocols
Took measures to contain the activity
Launched an investigation
Engaged a cybersecurity firm
Notified law enforcement
Conducted a careful review of the files, emails, and attachments potentially involved
Arranged for complimentary access to a credit monitoring service
Taken and are taking steps to enhance existing security measures
Changes made: Taken and are taking steps to enhance existing security measures
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 8 states

View merged incident ↗

Massachusetts State AGDec 20 · first

California State AGDec 20 · first

New Hampshire State AGDec 20 · first

Maine State AGDec 20 · first

Indiana State AGDec 20 · first

Vermont State AGDec 20 · first

Nebraska State AG+47d

Vermont State AG+47d

California State AG+47d · this page

Maryland State AG+362d

Pattern: first filing Dec 20 (MA), last Dec 17 (MD) — a 362-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-598312
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 5, 2025
Raw hash: 5217fc0d2fca168220f8f73c11ee84121fc3815d192ed08e96a51b3977765218

Linked disclosures

Regulatory filings (9) · sorted by filing gap

Reporting entitySelf Esteem Brands, LLC

Victim entitySelf Esteem Brands, LLC

IncidentUnauthorized Access

Stated responseImplemented response protocols

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov