UnknownRetail & ConsumerRetailGovernment IDMedium

Self Esteem Brands, LLC

bd_49f1026cea5210a1 · schema v1 · pii pii-v1

Severity

Medium

Discovered

—

Filed

Dec 20, 2024

To disclose

—

Affected

12state residents only

Linked

10 filings

Confidence

95%

Full breach record for Self Esteem Brands, LLC →

Self Esteem Brands, LLC reported a data breach to the Massachusetts Office of Consumer Affairs and Business Regulation. The breach was reported on 2024-12-20. 12 Massachusetts residents were affected.

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Massachusetts clock✓ MA credit monitoring due

⚠ no discovery dateNo discovery date was extracted, so no notification clock can be evaluated.

Incident timeline — partial

? — ?

Breach window unknown

Dec 20, 2024

Filed

—

Corroborated · see linked filings

Compliance clocks stay unassessable until a regulatory filing lands. Dashed segments fill in automatically when corroboration arrives.

This filing is one of 10 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (9) · sorted by filing gap

California State AGbd_7e6c29488896605f2024-12-20Candidate
New Hampshire State AGbd_80ed207d3d6f0c9a2024-12-20Verified
Maine State AGbd_bd2975cd1730d4282024-12-20Verified
Indiana State AGbd_d668b8732d379fba2024-12-20Verified

Show 5 more filings ↓up to 362d gap

Vermont State AGbd_f133c7f5a01fadae2024-12-20Candidate
Nebraska State AGbd_43a51c0944a967e02025-02-05 · +47dVerified
Vermont State AGbd_449efc28b3d2e54e2025-02-05 · +47dVerified
California State AGbd_f56833f3df66d5692025-02-05 · +47dCandidate
Maryland State AGbd_2bbb16e4e60228442025-12-17 · +362dVerified

Name: Self Esteem Brands, LLC
norm: self esteem brands

Name: Self Esteem Brands, LLC
norm: self esteem brands
Industry: Retail & Consumerregulator portal

Discovered: —
Materiality determined: —
Notification sent: —
Affected individuals: 12state-resident count only
Data types: Government ID
Data elements: Social Security number
Stated not affected: Medical informationFinancial account numberDriver's licence numberPayment card number
The filing states these were not involved. Categories absent from both lists were not addressed either way.
Attack vector: Unknown

Compliance flags: MA credit monitoring due
Discovery-date grounding: no discovery dateNo discovery date was extracted, so no notification clock can be evaluated.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 8 states

View merged incident ↗

California State AGDec 20 · first

New Hampshire State AGDec 20 · first

Maine State AGDec 20 · first

Indiana State AGDec 20 · first

Vermont State AGDec 20 · first

Massachusetts State AGDec 20 · first · this page

Nebraska State AG+47d

Vermont State AG+47d

California State AG+47d

Maryland State AG+362d

Pattern: first filing Dec 20 (CA), last Dec 17 (MD) — a 362-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.mass.gov/doc/data-breach-report-2024/download
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 20, 2024
Raw hash: df5215a95bb16947d999e89a24aad80305a7175f8d050ee121bd108343293dbe

Linked disclosures

Regulatory filings (9) · sorted by filing gap

Reporting entitySelf Esteem Brands, LLC

Victim entitySelf Esteem Brands, LLC

IncidentUnknown

ComplianceMA credit monitoring due

Extraction provenanceno artifact recorded

Source provenancewww.mass.gov