Self Esteem Brands, LLC
bd_449efc28b3d2e54e · schema v1 · pii pii-v1
Full breach record for Self Esteem Brands, LLC →Self Esteem Brands, LLC notified consumers of a data breach where an unauthorized actor accessed employee email accounts and network servers between Dec 2023 and June 2024. Compromised data included names, SSNs, driver's licenses, and potentially financial and health information. The company engaged forensic investigators, notified law enforcement, and provided one year of Equifax credit monitoring.
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Incident timeline
Dec 19, 2023
Begins
Nov 26, 2024
Discovered
Feb 5, 2025
Filed
vs. sector median
+1 wks slower
Linked disclosures
Why this link?Regulatory filings (9) · sorted by filing gap
- Nebraska State AGbd_43a51c0944a967e02025-02-05Verified
- California State AGbd_f56833f3df66d5692025-02-05Candidate
- Massachusetts State AGbd_49f1026cea5210a12024-12-20 · +47dVerified
- California State AGbd_7e6c29488896605f2024-12-20 · +47dCandidate
Show 5 more filings ↓Show fewer ↑up to 315d gap
- New Hampshire State AGbd_80ed207d3d6f0c9a2024-12-20 · +47dVerified
- Maine State AGbd_bd2975cd1730d4282024-12-20 · +47dVerified
- Indiana State AGbd_d668b8732d379fba2024-12-20 · +47dVerified
- Vermont State AGbd_f133c7f5a01fadae2024-12-20 · +47dCandidate
- Maryland State AGbd_2bbb16e4e60228442025-12-17 · +315dVerified
Filing propagation · 10 filings · 8 states
View merged incident ↗Pattern: first filing Dec 20 (MA), last Dec 17 (MD) — a 362-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?
Evidence ladder
Attacker assertion only. Establishes: claim date, group, alleged victim.
Unlocks: incident narrative, operational impact. Still no compliance clock.
Unlocks: discovery date, data types, affected count, compliance clock.
Unlocks: materiality, stated response, full audit trail. Ceiling removed.