Self Esteem Brands, LLC
bd_bd2975cd1730d428 · schema v1 · pii pii-v1
Full breach record for Self Esteem Brands, LLC →Self Esteem Brands, LLC reported an external system breach (hacking) where an unauthorized actor accessed employee email accounts and obtained files from servers. The incident affected 2,430 individuals, including 33 Maine residents. Compromised data included names, SSNs, driver's license numbers, and potentially financial and health information. Notification was sent on December 20, 2024, offering one year of credit monitoring.
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Incident timeline
Dec 19, 2023
Begins
Nov 26, 2024
Discovered
Dec 20, 2024
Filed
vs. sector median
4 wks faster
Linked disclosures
Why this link?Regulatory filings (9) · sorted by filing gap
- Massachusetts State AGbd_49f1026cea5210a12024-12-20Verified
- California State AGbd_7e6c29488896605f2024-12-20Candidate
- New Hampshire State AGbd_80ed207d3d6f0c9a2024-12-20Verified
- Indiana State AGbd_d668b8732d379fba2024-12-20Verified
Show 5 more filings ↓Show fewer ↑up to 362d gap
- Vermont State AGbd_f133c7f5a01fadae2024-12-20Candidate
- Nebraska State AGbd_43a51c0944a967e02025-02-05 · +47dVerified
- Vermont State AGbd_449efc28b3d2e54e2025-02-05 · +47dVerified
- California State AGbd_f56833f3df66d5692025-02-05 · +47dCandidate
- Maryland State AGbd_2bbb16e4e60228442025-12-17 · +362dVerified
Filing propagation · 10 filings · 8 states
View merged incident ↗Pattern: first filing Dec 20 (MA), last Dec 17 (MD) — a 362-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?
Evidence ladder
Attacker assertion only. Establishes: claim date, group, alleged victim.
Unlocks: incident narrative, operational impact. Still no compliance clock.
Unlocks: discovery date, data types, affected count, compliance clock.
Unlocks: materiality, stated response, full audit trail. Ceiling removed.