Self Esteem Brands, LLC
bd_d668b8732d379fba · schema v1 · pii pii-v1
Full breach record for Self Esteem Brands, LLC →Self Esteem Brands LLC reported a data breach to the Indiana Attorney General. The breach occurred on 2023-12-19 and was reported on 2024-12-20. 28 Indiana residents were affected. 2,430 individuals affected in total.
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Incident timeline
Dec 19, 2023
Begins
Dec 20, 2024
Filed
Linked disclosures
Why this link?Regulatory filings (9) · sorted by filing gap
- Massachusetts State AGbd_49f1026cea5210a12024-12-20Verified
- California State AGbd_7e6c29488896605f2024-12-20Candidate
- New Hampshire State AGbd_80ed207d3d6f0c9a2024-12-20Verified
- Maine State AGbd_bd2975cd1730d4282024-12-20Verified
Show 5 more filings ↓Show fewer ↑up to 362d gap
- Vermont State AGbd_f133c7f5a01fadae2024-12-20Candidate
- Nebraska State AGbd_43a51c0944a967e02025-02-05 · +47dVerified
- Vermont State AGbd_449efc28b3d2e54e2025-02-05 · +47dVerified
- California State AGbd_f56833f3df66d5692025-02-05 · +47dCandidate
- Maryland State AGbd_2bbb16e4e60228442025-12-17 · +362dVerified
Filing propagation · 10 filings · 8 states
View merged incident ↗Pattern: first filing Dec 20 (MA), last Dec 17 (MD) — a 362-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?
Evidence ladder
Attacker assertion only. Establishes: claim date, group, alleged victim.
Unlocks: incident narrative, operational impact. Still no compliance clock.
Unlocks: discovery date, data types, affected count, compliance clock.
Unlocks: materiality, stated response, full audit trail. Ceiling removed.