HackingRetail & ConsumerRetailCapture App DataData MishandlingData ExfiltratedCustomer Data InvolvedTargetedPIIPCILowContained
Nuna Baby Essentials, Inc.
bd_efccb14d68a965e4 · schema v1 · pii pii-v1
Full breach record for Nuna Baby Essentials, Inc. →Nuna Baby Essentials, Inc. experienced a web skimming attack on its website payment platform. Unauthorized code was injected and captured information entered at checkout between September 8, 2024 and December 6, 2024, including names, billing addresses, payment card numbers, expiration dates, and security codes. The suspicious activity was discovered on or about December 6, 2024; the investigation concluded February 3, 2025. 73 Maine residents were among 16,676 total individuals affected.
Maine clockDiscovered Dec 6, 2024 → Filed with AG Feb 21, 202577d ⏱ ME AG >30d11 weeks discovery → filing
⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
This filing is one of 9 about the same incident.View merged incident
Linked disclosures
Why this link?Regulatory filings (8) · sorted by filing gap
- bd_0b7b92e6170b3970Montana State AGfiled 2025-02-21Candidate
- bd_2dd65c8ad427d077Washington State AGfiled 2025-02-21Verified
- bd_7eee5014fe282a4dMaryland State AGfiled 2025-02-21Verified
- bd_863f7030737ba663New Hampshire State AGfiled 2025-02-21Verified
Show 4 more filings ↓Show fewer ↑
- bd_88ed36dc3d3a9accIndiana State AGfiled 2025-02-21Verified
- bd_b3eda8f7cf864f88Vermont State AGfiled 2025-02-21Verified
- bd_c3eebdb216aeccb8Oregon State AGfiled 2025-02-21Verified
- bd_d4c0418644cd4190California State AGfiled 2025-02-21Verified
Source provenance
- Source URL
- https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/4de2d35c-9472-4c72-a05c-199f29bc7bff.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
- Filed at
- Feb 21, 2025
- Raw hash
- 42d17b51d1a6d798266a5075c05c5273f8d389553da19c63e7118b1a13284ea3
Reporting entity
- Name
- Nuna Baby Essentials, Inc.norm: nuna baby essentials
- Domain
- nunalife.com
- Industry
- Other Commercial
Victim entity
- Name
- Nuna Baby Essentials, Inc.norm: nuna baby essentials
- Domain
- nunalife.com
- Industry
- Other Commercial
- Industry
- Retail & Consumerllm
Incident
- Discovered
- Dec 6, 2024
- Materiality determined
- Feb 3, 2025
- Notification sent
- Feb 21, 2025
- Affected individuals
- 73
- Data types
- PIIPCI
- Attack vector
- Unauthorized Access
- MITRE ATT&CK
- T1185 Browser Session HijackingT1041 Exfiltration Over C2 Channel
- Threat actor
- ExternalFinancial
- Regulator citations
- Maine Attorney General
- Initial access
- exploit_public_facing
Compliance
- Time to disclose
- 11 weeks(77 days from discovery to filing)
- Compliance flags
- ME AG >30d · 77dME resident >60d · 77d
- Discovery-date grounding
- unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
- Clock breakdown
Statute Window Elapsed Threshold Status Maine Discovered: Dec 6, 2024→ Filed with AG: Feb 21, 202577d 30 days (soft) ME AG >30d Maine Discovered: Dec 6, 2024→ Notified: Feb 21, 202577d 60 days (analyst band; statutory cap is 30 days) ME resident >60d
Extraction provenance
- Status
- No extraction artifact recorded for this disclosure.