HackingVulnerability ExploitCapture Stored DataData ExfiltratedCustomer Data InvolvedIDENTITY_BASICFINANCIAL_ACCOUNTLowContained
Nuna Baby Essentials, Inc.
bd_863f7030737ba663 · schema v1 · pii pii-v1
Full breach record for Nuna Baby Essentials, Inc. →Nuna Baby Essentials, Inc. reported a data breach affecting New Hampshire residents. Unauthorized access occurred between September 8, 2024, and December 6, 2024, via its website payment platform. Information entered on the checkout page was copied. 103 NH residents were notified on February 21, 2025. Affected data likely includes identity and payment information. Nuna removed unauthorized code and enhanced website protections.
This filing is one of 9 about the same incident.View merged incident
Linked disclosures
Why this link?Regulatory filings (8) · sorted by filing gap
- bd_0b7b92e6170b3970Montana State AGfiled 2025-02-21Candidate
- bd_2dd65c8ad427d077Washington State AGfiled 2025-02-21Verified
- bd_7eee5014fe282a4dMaryland State AGfiled 2025-02-21Verified
- bd_88ed36dc3d3a9accIndiana State AGfiled 2025-02-21Verified
Show 4 more filings ↓Show fewer ↑
- bd_b3eda8f7cf864f88Vermont State AGfiled 2025-02-21Verified
- bd_c3eebdb216aeccb8Oregon State AGfiled 2025-02-21Verified
- bd_d4c0418644cd4190California State AGfiled 2025-02-21Verified
- bd_efccb14d68a965e4Maine State AGfiled 2025-02-21Verified
Source provenance
- Source URL
- https://mm.nh.gov/files/uploads/doj/remote-docs/nuna-baby-essentials-20250221.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
- Filed at
- Feb 21, 2025
- Raw hash
- 481b8a8c9ac6ee21faef0f891525a714a7628216b7bcb3b587158fda131cf67b
Reporting entity
- Name
- Nuna Baby Essentials, Inc.norm: nuna baby essentials
- Domain
- nunalife.com
Victim entity
- Name
- Nuna Baby Essentials, Inc.norm: nuna baby essentials
- Domain
- nunalife.com
Incident
- Discovered
- Dec 6, 2024
- Materiality determined
- Feb 3, 2025
- Notification sent
- Feb 21, 2025
- Affected individuals
- 103
- Data types
- IDENTITY_BASICFINANCIAL_ACCOUNT
- Attack vector
- Unauthorized Access
- MITRE ATT&CK
- T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
- Threat actor
- ExternalFinancial
- Regulator citations
- Providing written notice of this incident to relevant state regulators and to the three major credit reporting agencies, Equifax, Experian, and TransUnion
- Initial access
- exploit_public_facing
Compliance
- Time to disclose
- 11 weeks(77 days from discovery to filing)
- Compliance flags
- — (clock not assessable for this source)
Extraction provenance
- Status
- No extraction artifact recorded for this disclosure.