UnknownMedium

Nuna Baby Essentials, Inc.

bd_c3eebdb216aeccb8 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 3, 2025

Filed

Feb 21, 2025

To disclose

18 days

Affected

16,676

Linked

12 filings

Confidence

95%

Full breach record for Nuna Baby Essentials, Inc. →3 incidents on file

Nuna Baby Essentials, Inc. reported a data breach to the Oregon Attorney General. The breach was reported on 2025-02-21. The breach occurred during 9/8/2024 - 12/6/2024. The breach was discovered on 2/3/2025. 16,676 individuals were affected. Notice was sent on 2/21/2025.

J jump to incidentP pin to compareR raw source

Oregon clock✓ OR AG ≤45d18 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 148 days

discovery → filing · 18 days

Sep 8, 2024

Begins

Feb 3, 2025

Discovered

Feb 21, 2025

Filed

This filing is one of 12 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Montana State AGbd_0b7b92e6170b39702025-02-21Candidate
Washington State AGbd_2dd65c8ad427d0772025-02-21Verified
Maryland State AGbd_7eee5014fe282a4d2025-02-21Verified
New Hampshire State AGbd_863f7030737ba6632025-02-21Verified

Show 6 more filings ↓

Indiana State AGbd_88ed36dc3d3a9acc2025-02-21Verified
Vermont State AGbd_b3eda8f7cf864f882025-02-21Verified
Massachusetts State AGbd_c2791cd2cdd9d9de2025-02-21Verified
California State AGbd_d4c0418644cd41902025-02-21Verified
Nebraska State AGbd_dfe5c93c45bc4fc72025-02-21Verified
Maine State AGbd_efccb14d68a965e42025-02-21Verified

Showing first 10 of 11 linked disclosures.

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com

Discovered: Feb 3, 2025
Breach occurred: Sep 8, 2024 – Dec 6, 2024
Undetected for: 148 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 21, 2025
Affected individuals: 16,676nationwide
Data types: —
Attack vector: Unknown

Time to disclose: 18 days(18 days from discovery to filing)
Compliance flags: OR AG ≤45d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Montana State AGFeb 21 · first

Washington State AGFeb 21 · first

Maryland State AGFeb 21 · first

New Hampshire State AGFeb 21 · first

Indiana State AGFeb 21 · first

Vermont State AGFeb 21 · first

Massachusetts State AGFeb 21 · first

California State AGFeb 21 · first

Nebraska State AGFeb 21 · first

Maine State AGFeb 21 · first

Oregon State AGFeb 21 · first · this page

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://justice.oregon.gov/consumer/DataBreach/
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 21, 2025
Raw hash: f61c0fbfb2b9f431c0bc7f5ed56e8a26550ea10b2b33add16efde48267c48247

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityNuna Baby Essentials, Inc.

Victim entityNuna Baby Essentials, Inc.

Incidentdiscovered Feb 3, 2025

ComplianceOR AG ≤45d

Extraction provenanceno artifact recorded

Source provenancejustice.oregon.gov