DisclosureLens
HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedData ExfiltratedIdentity (basic)Financial accountAuthenticationLowContained

Nuna Baby Essentials, Inc.

bd_0b7b92e6170b3970 · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 6, 2024

Filed

Feb 21, 2025

To disclose

11 weeks

Affected

63state residents only

Linked

12 filings

Confidence

65%
Full breach record for Nuna Baby Essentials, Inc.3 incidents on file

Nuna Baby Essentials, Inc. notified Montana residents of a data breach affecting customer payment information. Unauthorized access occurred between September 8 and December 6, 2024, via the website's payment platform. Affected data included names, billing addresses, and payment card details. The incident was discovered on December 6, 2024, and notices were sent on February 21, 2025.

Incident timeline

undetected · 89 days
discovery → filing · 11 weeks / 77 days

Sep 8, 2024

Begins

Dec 6, 2024

Discovered

Feb 21, 2025

Filed

vs. sector median

+4 wks slower

This filing is one of 12 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Show 6 more filings

Showing first 10 of 11 linked disclosures.

Filing propagation · 11 filings · 11 states

View merged incident ↗
Washington State AGFeb 21 · first
Maryland State AGFeb 21 · first
New Hampshire State AGFeb 21 · first
Indiana State AGFeb 21 · first
Vermont State AGFeb 21 · first
Massachusetts State AGFeb 21 · first
Oregon State AGFeb 21 · first
California State AGFeb 21 · first
Nebraska State AGFeb 21 · first
Maine State AGFeb 21 · first
Montana State AGFeb 21 · first · this page

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.