HackingRetail & ConsumerRetailVulnerability ExploitCapture Stored DataData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsLowContained

Nuna Baby Essentials, Inc.

bd_b3eda8f7cf864f88 · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 6, 2024

Filed

Feb 21, 2025

To disclose

11 weeks

Affected

Not disclosed

Linked

12 filings

Confidence

66%

Full breach record for Nuna Baby Essentials, Inc. →3 incidents on file

Nuna Baby Essentials, Inc. notified consumers of a data breach affecting information entered on its website checkout page between September 8, 2024, and December 6, 2024. The incident involved unauthorized access to names, billing addresses, and payment card details (including security codes). Nuna removed unauthorized code and enhanced website protections. No specific affected individual count was disclosed in the filing.

J jump to incidentP pin to compareR raw source

Vermont clock✗ VT AG >45 bday11 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 89 days

discovery → filing · 11 weeks / 77 days

Sep 8, 2024

Begins

Dec 6, 2024

Discovered

Feb 21, 2025

Filed

vs. sector median

+4 wks slower

This filing is one of 12 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Montana State AGbd_0b7b92e6170b39702025-02-21Candidate
Washington State AGbd_2dd65c8ad427d0772025-02-21Verified
Maryland State AGbd_7eee5014fe282a4d2025-02-21Verified
New Hampshire State AGbd_863f7030737ba6632025-02-21Verified

Show 6 more filings ↓

Indiana State AGbd_88ed36dc3d3a9acc2025-02-21Verified
Massachusetts State AGbd_c2791cd2cdd9d9de2025-02-21Verified
Oregon State AGbd_c3eebdb216aeccb82025-02-21Verified
California State AGbd_d4c0418644cd41902025-02-21Verified
Nebraska State AGbd_dfe5c93c45bc4fc72025-02-21Verified
Maine State AGbd_efccb14d68a965e42025-02-21Verified

Showing first 10 of 11 linked disclosures.

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com

Name: Nuna Baby Essentials, Inc.
norm: nuna baby essentials
Domain: nunalife.com
Industry: Retail & Consumerllm

Discovered: Dec 6, 2024
Breach occurred: Sep 8, 2024 – Dec 6, 2024
Undetected for: 89 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 21, 2025
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notifying regulatory authorities
Initial access: exploit_public_facing

During the incident: Took steps to secure the website
Began an investigation
Removed the unauthorized code
Reviewed and enhanced website protections, policies and procedures
Notifying individuals, regulatory authorities and consumer reporting agencies
Changes made: Reviewed and enhanced website protections, policies and procedures to reduce the likelihood of a similar event in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 11 weeks(77 days from discovery to filing)
Compliance flags: VT AG >45 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Montana State AGFeb 21 · first

Washington State AGFeb 21 · first

Maryland State AGFeb 21 · first

New Hampshire State AGFeb 21 · first

Indiana State AGFeb 21 · first

Massachusetts State AGFeb 21 · first

Oregon State AGFeb 21 · first

California State AGFeb 21 · first

Nebraska State AGFeb 21 · first

Maine State AGFeb 21 · first

Vermont State AGFeb 21 · first · this page

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2025-02-21-nuna-baby-essentials-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 21, 2025
Raw hash: a89916bfc38a92f6a51a02d6d8c89929616720a54f6c8a554537b37b16ea1aa9

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityNuna Baby Essentials, Inc.

Victim entityNuna Baby Essentials, Inc.

Incidentdiscovered Dec 6, 2024

Stated responseTook steps to secure the website

ComplianceVT AG >45 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov