UnknownRetailMedium

Totally Promotional

bd_7ee71c6bd4ebf587 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Sep 13, 2024

Filed

Oct 16, 2024

To disclose

5 weeks

Affected

39,024

Linked

11 filings

Confidence

95%

Full breach record for Totally Promotional →4 incidents on file

Totally Promotional reported a data breach to the Oregon Attorney General. The breach was reported on 2024-10-16. The breach occurred during 11/20/2023 - 7/11/2024. The breach was discovered on 9/13/2024. 39,024 individuals were affected. Notice was sent on 10/16/2024.

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Oregon clock✓ OR AG ≤45d5 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 298 days

discovery → filing · 5 weeks / 33 days

Nov 20, 2023

Begins

Sep 13, 2024

Discovered

Oct 16, 2024

Filed

This filing is one of 11 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

New Hampshire State AGbd_0863f54abe165fa02024-10-16Verified
California State AGbd_1c60e5c2cd51bcd72024-10-16Verified
Vermont State AGbd_2fda4f5e88961d5a2024-10-16Verified
Washington State AGbd_619415059fc740b82024-10-16Verified

Show 6 more filings ↓up to 40d gap

Maine State AGbd_6a6e40a14b5a3f792024-10-16Candidate
Montana State AGbd_815acf1458eb700c2024-10-16Verified
Indiana State AGbd_8eead9e4b3730fb02024-10-16Verified
Massachusetts State AGbd_e25bb90ff2c3fdaf2024-10-16Verified
South Carolina State AGbd_3e6dc4f6f09659bf2024-10-17 · +1dVerified
California State AGbd_8ddbfbb06d2cdce52024-11-25 · +40dVerified

Name: Totally Promotional
norm: totally promotional

Name: Totally Promotional
norm: totally promotional

Discovered: Sep 13, 2024
Breach occurred: Nov 20, 2023 – Jul 11, 2024
Undetected for: 298 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 16, 2024
Affected individuals: 39,024nationwide
Data types: —
Attack vector: Unknown
Threat actor: External

Time to disclose: 5 weeks(33 days from discovery to filing)
Compliance flags: OR AG ≤45d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

New Hampshire State AGOct 16 · first

California State AGOct 16 · first

Vermont State AGOct 16 · first

Washington State AGOct 16 · first

Maine State AGOct 16 · first

Montana State AGOct 16 · first

Indiana State AGOct 16 · first

Massachusetts State AGOct 16 · first

Oregon State AGOct 16 · first · this page

South Carolina State AG+1d

California State AG+40d

Pattern: first filing Oct 16 (NH), last Nov 25 (CA) — a 40-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://justice.oregon.gov/consumer/DataBreach/
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 16, 2024
Raw hash: dce31593af907535468f1110328acfa08e9391144bd437a92d30a2b0d6959577

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityTotally Promotional

Victim entityTotally Promotional

Incidentdiscovered Sep 13, 2024

ComplianceOR AG ≤45d

Extraction provenanceno artifact recorded

Source provenancejustice.oregon.gov