HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedPCIFinancial accountLowContained

Totally Promotional

bd_0863f54abe165fa0 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 10, 2024

Filed

Oct 16, 2024

To disclose

14 weeks

Affected

155state residents only

Linked

11 filings

Confidence

65%

Full breach record for Totally Promotional →4 incidents on file

Totally Promotional notified New Hampshire residents of a data breach involving payment card information. Suspicious activity was identified on July 10, 2024, involving unauthorized code placed on the website's payment platform between November 20, 2023, and July 18, 2024. The incident affected 155 New Hampshire residents. The company removed the malicious code and is providing fraud protection guidance.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 233 days

discovery → filing · 14 weeks / 98 days

Nov 20, 2023

Begins

Jul 10, 2024

Discovered

Sep 13, 2024

Scope determined

Oct 16, 2024

Filed

vs. sector median

+6 wks slower

This filing is one of 11 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

California State AGbd_1c60e5c2cd51bcd72024-10-16Verified
Vermont State AGbd_2fda4f5e88961d5a2024-10-16Verified
Washington State AGbd_619415059fc740b82024-10-16Verified
Maine State AGbd_6a6e40a14b5a3f792024-10-16Candidate

Show 6 more filings ↓up to 40d gap

Oregon State AGbd_7ee71c6bd4ebf5872024-10-16Verified
Montana State AGbd_815acf1458eb700c2024-10-16Verified
Indiana State AGbd_8eead9e4b3730fb02024-10-16Verified
Massachusetts State AGbd_e25bb90ff2c3fdaf2024-10-16Verified
South Carolina State AGbd_3e6dc4f6f09659bf2024-10-17 · +1dVerified
California State AGbd_8ddbfbb06d2cdce52024-11-25 · +40dVerified

Name: Totally Promotional
norm: totally promotional

Name: Totally Promotional
norm: totally promotional
Industry: Retail & Consumerllm

Discovered: Jul 10, 2024
Breach occurred: Nov 20, 2023 – Jul 18, 2024
Undetected for: 233 daysoccurrence → discovery
Materiality determined: Sep 13, 2024
Notification sent: Oct 16, 2024
Affected individuals: 155state-resident count only
Data types: PCIFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Regulator citations: Notified relevant state regulatorsNotified the three major credit reporting agencies, Equifax, Experian, and TransUnion
Initial access: exploit_public_facing

During the incident: Removed the code at issue
Reviewing and adjusting our existing policies and procedures
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators
Providing written notice of this incident to the three major credit reporting agencies
Changes made: Reviewing and adjusting our existing policies and procedures to reduce the likelihood of a similar future event
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 14 weeks(98 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

California State AGOct 16 · first

Vermont State AGOct 16 · first

Washington State AGOct 16 · first

Maine State AGOct 16 · first

Oregon State AGOct 16 · first

Montana State AGOct 16 · first

Indiana State AGOct 16 · first

Massachusetts State AGOct 16 · first

New Hampshire State AGOct 16 · first · this page

South Carolina State AG+1d

California State AG+40d

Pattern: first filing Oct 16 (CA), last Nov 25 (CA) — a 40-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/totally-promotional-20241016.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 16, 2024
Raw hash: 788a1438c71ef489961e2dc464148e41a2a00d3106f1a9ecdbe323c4de99a98a

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityTotally Promotional

Victim entityTotally Promotional

Incidentdiscovered Jul 10, 2024

Stated responseRemoved the code at issue

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov