HackingRetail & ConsumerRetailSkimmerCapture Stored DataCustomer Data InvolvedData ExfiltratedIdentity (basic)Financial accountLowContained

Totally Promotional

bd_8ddbfbb06d2cdce5 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 10, 2024

Filed

Nov 25, 2024

To disclose

20 weeks

Affected

Not disclosed

Linked

12 filings

Confidence

65%

Full breach record for Totally Promotional →3 incidents on file

Totally Promotional disclosed that an unauthorized actor placed code on its website's payment platform to capture customer payment card information. The incident occurred in multiple windows between November 20, 2023, and October 20, 2024. Suspicious activity was identified on July 10, 2024. The company removed the malicious code and reviewed policies. Affected data includes names and payment card information.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 233 days

discovery → filing · 20 weeks / 138 days

Nov 20, 2023

Begins

Jul 10, 2024

Discovered

Nov 25, 2024

Filed

vs. sector median

+10 wks slower

This filing is one of 12 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

South Carolina State AGbd_3e6dc4f6f09659bf2024-10-17 · +39dVerified
New Hampshire State AGbd_0863f54abe165fa02024-10-16 · +40dVerified
California State AGbd_1c60e5c2cd51bcd72024-10-16 · +40dVerified
Vermont State AGbd_2fda4f5e88961d5a2024-10-16 · +40dVerified

Show 6 more filings ↓up to 40d gap

Washington State AGbd_619415059fc740b82024-10-16 · +40dVerified
Maine State AGbd_6a6e40a14b5a3f792024-10-16 · +40dCandidate
Oregon State AGbd_7ee71c6bd4ebf5872024-10-16 · +40dVerified
Montana State AGbd_815acf1458eb700c2024-10-16 · +40dVerified
Indiana State AGbd_8eead9e4b3730fb02024-10-16 · +40dVerified
Massachusetts State AGbd_e25bb90ff2c3fdaf2024-10-16 · +40dVerified

Showing first 10 of 11 linked disclosures.

Name: Totally Promotional
norm: totally promotional

Name: Totally Promotional
norm: totally promotional
Industry: Retail & Consumerllm

Discovered: Jul 10, 2024
Breach occurred: Nov 20, 2023 – Oct 20, 2024
Undetected for: 233 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1185 Browser Session HijackingT1056 Input Capture
Threat actor: ExternalFinancial
Regulator citations: Notifying individuals and relevant regulators as required
Initial access: exploit_public_facing

During the incident: Commenced an investigation to better understand the nature and scope of this activity
Removed the code at issue
Reviewed and adjusted our existing policies and procedures to reduce the likelihood of a similar future event
Notifying individuals and relevant regulators as required
Changes made: Reviewed and adjusted our existing policies and procedures to reduce the likelihood of a similar future event
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 20 weeks(138 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

New Hampshire State AGOct 16 · first

California State AGOct 16 · first

Vermont State AGOct 16 · first

Washington State AGOct 16 · first

Maine State AGOct 16 · first

Oregon State AGOct 16 · first

Montana State AGOct 16 · first

Indiana State AGOct 16 · first

Massachusetts State AGOct 16 · first

South Carolina State AG+1d

California State AG+40d · this page

Pattern: first filing Oct 16 (NH), last Nov 25 (CA) — a 40-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 11 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-595375
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 25, 2024
Raw hash: 3927166d1ed071ac6d0b83b967b9b29ee041bd2efdf8b1a7d405ce664ff4c576

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityTotally Promotional

Victim entityTotally Promotional

Incidentdiscovered Jul 10, 2024

Stated responseCommenced an investigation to better understand the nature and scope of this activity

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov