HackingRetail & ConsumerRetailStolen CredentialsTargetedIdentity (basic)Financial accountLowContained

Totally Promotional

bd_2fda4f5e88961d5a · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 10, 2024

Filed

Oct 16, 2024

To disclose

14 weeks

Affected

Not disclosed

Linked

11 filings

Confidence

65%

Full breach record for Totally Promotional →4 incidents on file

Totally Promotional notified consumers of a data breach involving unauthorized code placed on its website payment platform. The incident occurred between November 20, 2023, and July 18, 2024, capturing names and payment card information. The company removed the malicious code and is notifying affected individuals and regulators.

J jump to incidentP pin to compareR raw source

Vermont clock✗ VT AG >45 bday14 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 233 days

discovery → filing · 14 weeks / 98 days

Nov 20, 2023

Begins

Jul 10, 2024

Discovered

Oct 16, 2024

Filed

vs. sector median

+6 wks slower

This filing is one of 11 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

New Hampshire State AGbd_0863f54abe165fa02024-10-16Verified
California State AGbd_1c60e5c2cd51bcd72024-10-16Verified
Washington State AGbd_619415059fc740b82024-10-16Verified
Maine State AGbd_6a6e40a14b5a3f792024-10-16Candidate

Show 6 more filings ↓up to 40d gap

Oregon State AGbd_7ee71c6bd4ebf5872024-10-16Verified
Montana State AGbd_815acf1458eb700c2024-10-16Verified
Indiana State AGbd_8eead9e4b3730fb02024-10-16Verified
Massachusetts State AGbd_e25bb90ff2c3fdaf2024-10-16Verified
South Carolina State AGbd_3e6dc4f6f09659bf2024-10-17 · +1dVerified
California State AGbd_8ddbfbb06d2cdce52024-11-25 · +40dVerified

Name: Totally Promotional
norm: totally promotional

Name: Totally Promotional
norm: totally promotional
Industry: Retail & Consumerllm

Discovered: Jul 10, 2024
Breach occurred: Nov 20, 2023 – Jul 18, 2024
Undetected for: 233 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 16, 2024
Affected individuals: Not disclosed
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Removing the code at issue
Reviewing and adjusting our existing policies and procedures
Notifying individuals and relevant regulators
Changes made: Reviewing and adjusting our existing policies and procedures to reduce the likelihood of a similar future event
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 14 weeks(98 days from discovery to filing)
Compliance flags: VT AG >45 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

New Hampshire State AGOct 16 · first

California State AGOct 16 · first

Washington State AGOct 16 · first

Maine State AGOct 16 · first

Oregon State AGOct 16 · first

Montana State AGOct 16 · first

Indiana State AGOct 16 · first

Massachusetts State AGOct 16 · first

Vermont State AGOct 16 · first · this page

South Carolina State AG+1d

California State AG+40d

Pattern: first filing Oct 16 (NH), last Nov 25 (CA) — a 40-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2024-10-16-totally-promotional-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 16, 2024
Raw hash: 37e0f9af24e2c13f36e68716e795c5f136943a2aaa7d530ee208d08bbb8aa261

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityTotally Promotional

Victim entityTotally Promotional

Incidentdiscovered Jul 10, 2024

Stated responseRemoving the code at issue

ComplianceVT AG >45 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov