HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedTargetedPIIFinancial accountMediumContained

Totally Promotional

bd_3e6dc4f6f09659bf · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 10, 2024

Filed

Oct 17, 2024

To disclose

14 weeks

Affected

1,124state residents only

Linked

11 filings

Confidence

64%

Full breach record for Totally Promotional →4 incidents on file

Totally Promotional notified customers of a payment card skimming incident. Suspicious activity was identified on July 10, 2024. Unauthorized code captured payment card info between Nov 20, 2023 and July 11, 2024. The company removed the code and is notifying affected individuals.

J jump to incidentP pin to compareR raw source

South Carolina clock✓ SC CRA notice due14 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 233 days

discovery → filing · 14 weeks / 99 days

Nov 20, 2023

Begins

Jul 10, 2024

Discovered

Oct 17, 2024

Filed

vs. sector median

+7 wks slower

This filing is one of 11 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

New Hampshire State AGbd_0863f54abe165fa02024-10-16 · +1dVerified
California State AGbd_1c60e5c2cd51bcd72024-10-16 · +1dVerified
Vermont State AGbd_2fda4f5e88961d5a2024-10-16 · +1dVerified
Washington State AGbd_619415059fc740b82024-10-16 · +1dVerified

Show 6 more filings ↓up to 39d gap

Maine State AGbd_6a6e40a14b5a3f792024-10-16 · +1dCandidate
Oregon State AGbd_7ee71c6bd4ebf5872024-10-16 · +1dVerified
Montana State AGbd_815acf1458eb700c2024-10-16 · +1dVerified
Indiana State AGbd_8eead9e4b3730fb02024-10-16 · +1dVerified
Massachusetts State AGbd_e25bb90ff2c3fdaf2024-10-16 · +1dVerified
California State AGbd_8ddbfbb06d2cdce52024-11-25 · +39dVerified

Name: Totally Promotional
norm: totally promotional

Name: Totally Promotional
norm: totally promotional
Industry: Retail & Consumerllm

Discovered: Jul 10, 2024
Breach occurred: Nov 20, 2023 – Jul 11, 2024
Undetected for: 233 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 16, 2024
Affected individuals: 1,124state-resident count only
Data types: PIIFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Removing the code at issue
Reviewing and adjusting our existing policies and procedures
Notifying individuals and relevant regulators
Changes made: Reviewing and adjusting our existing policies and procedures to reduce the likelihood of a similar future event
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 14 weeks(99 days from discovery to filing)
Compliance flags: SC CRA notice due
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

New Hampshire State AGOct 16 · first

California State AGOct 16 · first

Vermont State AGOct 16 · first

Washington State AGOct 16 · first

Maine State AGOct 16 · first

Oregon State AGOct 16 · first

Montana State AGOct 16 · first

Indiana State AGOct 16 · first

Massachusetts State AGOct 16 · first

South Carolina State AG+1d · this page

California State AG+40d

Pattern: first filing Oct 16 (NH), last Nov 25 (CA) — a 40-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Security%20Breach%20Notices/TotallyPromotional.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 17, 2024
Raw hash: 4d220c3449037230a4ae1661caacbce3e8cae5b9a9ee06b3b9b05f3b72e4c7dd

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityTotally Promotional

Victim entityTotally Promotional

Incidentdiscovered Jul 10, 2024

Stated responseRemoving the code at issue

ComplianceSC CRA notice due

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov