HackingFinancial ServicesFinanceStolen CredentialsCustomer Data InvolvedDelayed DiscoveryGovernment IDMediumContained

LEMONADE, INC.

bd_5dcd5abd140186b2 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 8, 2025

Filed

Apr 10, 2025

To disclose

2 days

Affected

Not disclosed

Linked

16 filings

Confidence

65%

Full breach record for LEMONADE, INC. →2 incidents on file

Lemonade, Inc. disclosed a security incident involving its car insurance quote application (Online Flow). A vulnerability allowed a bad actor, who already possessed a name, DOB, and address, to retrieve a user's driver's license number via a third-party integration. The exposure occurred from approximately April 2023 through April 8, 2025. Lemonade mitigated the vulnerability and is offering 12 months of credit monitoring to affected individuals.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 738 days

discovery → filing · 2 days

Apr 1, 2023

Begins

Apr 8, 2025

Discovered

Apr 10, 2025

Filed

vs. sector median

8 wks faster

This filing is one of 16 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

California State AGbd_5083a89f0a03f74e2025-04-11 · +1dVerified
Oregon State AGbd_509afcd072ce27cd2025-04-11 · +1dVerified
South Carolina State AGbd_a20792f866647d692025-04-11 · +1dVerified
Massachusetts State AGbd_b975a2bd3969243c2025-04-12 · +2dVerified

Show 6 more filings ↓up to 68d gap

Rhode Island State AGbd_e5e47744427177dd2025-04-14 · +4dVerified
California State AGbd_9c31feadbbc4c6d62025-06-12 · +63dVerified
Nebraska State AGbd_d8df3b5c092685fa2025-06-13 · +64dVerified
Delaware State AGbd_f35592cfa8a8894d2025-06-13 · +64dVerified
Rhode Island State AGbd_419d841cd52bf5482025-06-17 · +68dVerified
Texas State AGbd_d0fb196ee08df9c12025-06-17 · +68dVerified

Showing first 10 of 15 linked disclosures.

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com
Industry: Financial Servicesllm

Discovered: Apr 8, 2025
Breach occurred: Apr 1, 2023 – Apr 8, 2025
Undetected for: 738 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Government IDIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Initial access: valid_credentials

During the incident: Promptly took steps to eliminate the vulnerability
Notifying potentially affected individuals
Providing complementary identity protection services and credit monitoring
Changes made: Offering complimentary access to Identity Defense credit monitoring and identity protection services for twelve (12) months
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 2 days(2 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 8 states

View merged incident ↗

Delaware State AGApr 10 · first · this page

California State AG+1d

Oregon State AG+1d

South Carolina State AG+1d

Massachusetts State AG+2d

Rhode Island State AG+4d

California State AG+63d

Nebraska State AG+64d

Delaware State AG+64d

Rhode Island State AG+68d

Texas State AG+68d

Pattern: first filing Apr 10 (DE), last Jun 17 (TX) — a 68-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 15 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://attorneygeneral.delaware.gov/wp-content/uploads/sites/50/2025/06/Lemonade-Inc.-Individual-Notice-Version-1-Wave-2.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 10, 2025
Raw hash: b8371ced1afd57800fab6a87ebaa3756bfd3f2e32c1c338ee2a40630067f573c

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityLEMONADE, INC.

Victim entityLEMONADE, INC.

Incidentdiscovered Apr 8, 2025

Stated responsePromptly took steps to eliminate the vulnerability

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceattorneygeneral.delaware.gov