AccidentalFinancial ServicesFinanceMisconfigurationCustomer Data InvolvedDelayed DiscoveryGovernment IDMediumContained

LEMONADE, INC.

bd_9c31feadbbc4c6d6 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 8, 2025

Filed

Jun 12, 2025

To disclose

9 weeks

Affected

Not disclosed

Linked

16 filings

Confidence

64%

Full breach record for LEMONADE, INC. →2 incidents on file

Lemonade, Inc. disclosed a vulnerability in its online car insurance quote application ('Online Flow') discovered on April 8, 2025. The vulnerability, present since approximately April 2023, allowed bad actors who entered a name, date of birth, and address to potentially expose the corresponding driver's license number via a third-party integration. The incident affected a small number of users across five states. Lemonade mitigated the vulnerability and is offering 12 months of identity protection and credit monitoring to affected individuals.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 738 days

discovery → filing · 9 weeks / 65 days

Apr 1, 2023

Begins

Apr 8, 2025

Discovered

Jun 12, 2025

Filed

vs. sector median

+1 wks slower

This filing is one of 16 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Nebraska State AGbd_d8df3b5c092685fa2025-06-13 · +1dVerified
Delaware State AGbd_f35592cfa8a8894d2025-06-13 · +1dVerified
Rhode Island State AGbd_419d841cd52bf5482025-06-17 · +5dVerified
Texas State AGbd_d0fb196ee08df9c12025-06-17 · +5dVerified

Show 6 more filings ↓up to 62d gap

Rhode Island State AGbd_e5e47744427177dd2025-04-14 · +59dVerified
Massachusetts State AGbd_b975a2bd3969243c2025-04-12 · +61dVerified
California State AGbd_5083a89f0a03f74e2025-04-11 · +62dVerified
Oregon State AGbd_509afcd072ce27cd2025-04-11 · +62dVerified
South Carolina State AGbd_a20792f866647d692025-04-11 · +62dVerified
Iowa State AGbd_c499fb305e941f002025-04-11 · +62dVerified

Showing first 10 of 15 linked disclosures.

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com
Industry: Financial Servicesllm

Discovered: Apr 8, 2025
Breach occurred: Apr 1, 2023 – Apr 8, 2025
Undetected for: 738 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Government ID
Attack vector: Misconfiguration
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Filed breach notification with California Attorney General
Initial access: exploit_public_facing

During the incident: Promptly took steps to eliminate the vulnerability
Notifying affected individuals
Providing identity protection services and credit monitoring
Changes made: Eliminated the vulnerability in the Online Flow
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 9 weeks(65 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 9 states

View merged incident ↗

California State AGApr 11 · first

Oregon State AGApr 11 · first

South Carolina State AGApr 11 · first

Iowa State AGApr 11 · first

Massachusetts State AG+1d

Rhode Island State AG+3d

California State AG+62d · this page

Nebraska State AG+63d

Delaware State AG+63d

Rhode Island State AG+67d

Texas State AG+67d

Pattern: first filing Apr 11 (CA), last Jun 17 (TX) — a 67-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 15 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-603991
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 12, 2025
Raw hash: d76645cad2281d356dc9c2a8bde8cbae0424e689fb201c507aef97000016f72b

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityLEMONADE, INC.

Victim entityLEMONADE, INC.

Incidentdiscovered Apr 8, 2025

Stated responsePromptly took steps to eliminate the vulnerability

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov