HackingFinancial ServicesFinanceStolen CredentialsData ExfiltratedCustomer Data InvolvedGovernment IDIdentity (basic)HighContained

LEMONADE, INC.

bd_a20792f866647d69 · schema v1 · pii pii-v1

Severity

High

Discovered

Apr 8, 2025

Filed

Apr 11, 2025

To disclose

3 days

Affected

1,950state residents only

Linked

16 filings

Confidence

65%

Full breach record for LEMONADE, INC. →2 incidents on file

Lemonade, Inc. disclosed a security incident involving its car insurance quote application (Online Flow). A vulnerability allowed a bad actor to obtain driver's license numbers of users who entered personal information into the system between April 2023 and April 8, 2025. The incident affected a small number of users across five states, including South Carolina. Lemonade mitigated the vulnerability and offered 12 months of complimentary credit monitoring and identity protection services to affected individuals.

J jump to incidentP pin to compareR raw source

South Carolina clock✓ SC CRA notice due3 days discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 738 days

discovery → filing · 3 days

Apr 1, 2023

Begins

Apr 8, 2025

Discovered

Apr 11, 2025

Filed

vs. sector median

8 wks faster

This filing is one of 16 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

California State AGbd_5083a89f0a03f74e2025-04-11Verified
Oregon State AGbd_509afcd072ce27cd2025-04-11Verified
Iowa State AGbd_c499fb305e941f002025-04-11Verified
Massachusetts State AGbd_b975a2bd3969243c2025-04-12 · +1dVerified

Show 6 more filings ↓up to 67d gap

Rhode Island State AGbd_e5e47744427177dd2025-04-14 · +3dVerified
California State AGbd_9c31feadbbc4c6d62025-06-12 · +62dVerified
Nebraska State AGbd_d8df3b5c092685fa2025-06-13 · +63dVerified
Delaware State AGbd_f35592cfa8a8894d2025-06-13 · +63dVerified
Rhode Island State AGbd_419d841cd52bf5482025-06-17 · +67dVerified
Texas State AGbd_d0fb196ee08df9c12025-06-17 · +67dVerified

Showing first 10 of 15 linked disclosures.

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com
Industry: Financial Servicesllm

Discovered: Apr 8, 2025
Breach occurred: Apr 1, 2023 – Apr 8, 2025
Undetected for: 738 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: 1,950state-resident count only
Data types: Government IDIdentity (basic)
Data elements: Date of birth
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Initial access: exploit_public_facing

During the incident: Eliminated the vulnerability
Notified potentially affected individuals
Provided complimentary access to Identity Defense credit monitoring and identity protection services for twelve (12) months
Changes made: Eliminated the vulnerability in the new Online Flow
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 3 days(3 days from discovery to filing)
Compliance flags: SC CRA notice due
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 9 states

View merged incident ↗

California State AGApr 11 · first

Oregon State AGApr 11 · first

Iowa State AGApr 11 · first

South Carolina State AGApr 11 · first · this page

Massachusetts State AG+1d

Rhode Island State AG+3d

California State AG+62d

Nebraska State AG+63d

Delaware State AG+63d

Rhode Island State AG+67d

Texas State AG+67d

Pattern: first filing Apr 11 (CA), last Jun 17 (TX) — a 67-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 15 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Individual%20Notice%20(Version%201)%20Wave%202.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 11, 2025
Raw hash: 5096ebdadccc7fb385ec25cb507453b4a85500e57c2b2ab36b7a3bc683cf800e

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityLEMONADE, INC.

Victim entityLEMONADE, INC.

Incidentdiscovered Apr 8, 2025

Stated responseEliminated the vulnerability

ComplianceSC CRA notice due

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov