HackingFinancial ServicesFinanceStolen CredentialsCustomer Data InvolvedDelayed DiscoveryGovernment IDMediumContained

LEMONADE, INC.

bd_f35592cfa8a8894d · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 8, 2025

Filed

Jun 13, 2025

To disclose

9 weeks

Affected

Not disclosed

Linked

16 filings

Confidence

66%

Full breach record for LEMONADE, INC. →2 incidents on file

Lemonade, Inc. notified Delaware AG of a security incident involving its car insurance quote application (Online Flow). A vulnerability allowed bad actors to input personal info (name, DOB, address) and receive a victim's driver's license number. The exposure period was April 2023 to April 8, 2025. Lemonade mitigated the vulnerability and offered 12 months of credit monitoring. No evidence of misuse was found.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 738 days

discovery → filing · 9 weeks / 66 days

Apr 1, 2023

Begins

Apr 8, 2025

Discovered

Jun 13, 2025

Filed

vs. sector median

+1 wks slower

This filing is one of 16 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Nebraska State AGbd_d8df3b5c092685fa2025-06-13Verified
California State AGbd_9c31feadbbc4c6d62025-06-12 · +1dVerified
Rhode Island State AGbd_419d841cd52bf5482025-06-17 · +4dVerified
Texas State AGbd_d0fb196ee08df9c12025-06-17 · +4dVerified

Show 6 more filings ↓up to 63d gap

Rhode Island State AGbd_e5e47744427177dd2025-04-14 · +60dVerified
Massachusetts State AGbd_b975a2bd3969243c2025-04-12 · +62dVerified
California State AGbd_5083a89f0a03f74e2025-04-11 · +63dVerified
Oregon State AGbd_509afcd072ce27cd2025-04-11 · +63dVerified
South Carolina State AGbd_a20792f866647d692025-04-11 · +63dVerified
Iowa State AGbd_c499fb305e941f002025-04-11 · +63dVerified

Showing first 10 of 15 linked disclosures.

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com
Industry: Financial Servicesllm

Discovered: Apr 8, 2025
Breach occurred: Apr 1, 2023 – Apr 8, 2025
Undetected for: 738 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Government IDIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Initial access: exploit_public_facing

During the incident: Offered complimentary access to Identity Defense credit monitoring and identity protection services for twelve (12) months
Changes made: Eliminated the vulnerability in the Online Flow
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 9 weeks(66 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 9 states

View merged incident ↗

California State AGApr 11 · first

Oregon State AGApr 11 · first

South Carolina State AGApr 11 · first

Iowa State AGApr 11 · first

Massachusetts State AG+1d

Rhode Island State AG+3d

California State AG+62d

Nebraska State AG+63d

Delaware State AG+63d · this page

Rhode Island State AG+67d

Texas State AG+67d

Pattern: first filing Apr 11 (CA), last Jun 17 (TX) — a 67-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 15 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://attorneygeneral.delaware.gov/wp-content/uploads/sites/50/2025/06/Lemonade-Inc.-Individual-Notice-Version-1-Wave-2.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 13, 2025
Raw hash: eda6b4feea8af17148be63cdbf9ea40cf60bfe1888abb8c4d08ae3e42555884b

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityLEMONADE, INC.

Victim entityLEMONADE, INC.

Incidentdiscovered Apr 8, 2025

Stated responseOffered complimentary access to Identity Defense credit monitoring and identity protection services for twelve (12) months

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceattorneygeneral.delaware.gov