AccidentalFinancial ServicesFinanceMisconfigurationCustomer Data InvolvedGovernment IDMediumContained

LEMONADE, INC.

bd_5083a89f0a03f74e · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 14, 2025

Filed

Apr 11, 2025

To disclose

28 days

Affected

Not disclosed

Linked

16 filings

Confidence

65%

Full breach record for LEMONADE, INC. →2 incidents on file

Lemonade, Inc. disclosed a vulnerability in its online car insurance application process that likely exposed driver's license numbers for identifiable individuals. The unauthorized exposures spanned from approximately April 2023 through September 2024. The company learned of the incident on March 14, 2025, and promptly eliminated the vulnerability. Affected individuals are being offered 12 months of complimentary identity protection and credit monitoring.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 713 days

discovery → filing · 28 days

Apr 1, 2023

Begins

Mar 14, 2025

Discovered

Apr 11, 2025

Filed

vs. sector median

4 wks faster

This filing is one of 16 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Oregon State AGbd_509afcd072ce27cd2025-04-11Verified
South Carolina State AGbd_a20792f866647d692025-04-11Verified
Iowa State AGbd_c499fb305e941f002025-04-11Verified
Massachusetts State AGbd_b975a2bd3969243c2025-04-12 · +1dVerified

Show 6 more filings ↓up to 67d gap

Rhode Island State AGbd_e5e47744427177dd2025-04-14 · +3dVerified
California State AGbd_9c31feadbbc4c6d62025-06-12 · +62dVerified
Nebraska State AGbd_d8df3b5c092685fa2025-06-13 · +63dVerified
Delaware State AGbd_f35592cfa8a8894d2025-06-13 · +63dVerified
Rhode Island State AGbd_419d841cd52bf5482025-06-17 · +67dVerified
Texas State AGbd_d0fb196ee08df9c12025-06-17 · +67dVerified

Showing first 10 of 15 linked disclosures.

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com

Name: LEMONADE, INC.
norm: lemonade
Domain: lemonade.com
Industry: Financial Servicesllm

Discovered: Mar 14, 2025
Breach occurred: Apr 1, 2023 – Sep 18, 2024
Undetected for: 713 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Government ID
Attack vector: Misconfiguration

During the incident: Promptly took steps to eliminate the vulnerability
Notifying you and providing the credit monitoring described below
Changes made: Offering complimentary access to Identity Defense credit monitoring and identity protection services for twelve (12) months
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 28 days(28 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 9 states

View merged incident ↗

Oregon State AGApr 11 · first

South Carolina State AGApr 11 · first

Iowa State AGApr 11 · first

California State AGApr 11 · first · this page

Massachusetts State AG+1d

Rhode Island State AG+3d

California State AG+62d

Nebraska State AG+63d

Delaware State AG+63d

Rhode Island State AG+67d

Texas State AG+67d

Pattern: first filing Apr 11 (OR), last Jun 17 (TX) — a 67-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 15 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-601295
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 11, 2025
Raw hash: a633a1c9c309e8358b61ab05a68b6fd8f5d11a1ce916253338ceef57d35e7dce

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityLEMONADE, INC.

Victim entityLEMONADE, INC.

Incidentdiscovered Mar 14, 2025

Stated responsePromptly took steps to eliminate the vulnerability

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov