HackingRetail & ConsumerTechnologyRetailTargetedCustomer Data InvolvedPIIIdentity (basic)Financial accountHealth (basic)LowResolved

Eye Buy Direct, Inc.

bd_f7922d53c8b8d8ea · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 1, 2019

Filed

Oct 14, 2019

To disclose

19 weeks

Affected

356

Linked

8 filings

Confidence

67%

Full breach record for Eye Buy Direct, Inc. →4 incidents on file

Eye Buy Direct, Inc. notified customers in Montana of a cybersecurity incident discovered in June 2019. The breach involved unauthorized access to the website, leading to fraudulent credit card activity. Affected data likely included names, addresses, prescription data, and payment card details. 356 U.S. consumers were affected. The company engaged forensic investigators and offered credit monitoring.

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Incident timeline

discovery → filing · 19 weeks / 135 days

Jun 1, 2019

Discovered

Oct 14, 2019

Filed

vs. sector median

+12 wks slower

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Washington State AGbd_7af7bf0034986af62019-10-15 · +1dVerified by operator
Delaware State AGbd_ab73d0fb5b5e82c72019-10-11 · +3dVerified
California State AGbd_2dbee8db03d2d89a2019-10-18 · +4dVerified
Oregon State AGbd_479cc9f8956ffdb92019-10-18 · +4dVerified

Show 3 more filings ↓up to 11d gap

New Hampshire State AGbd_4d69fd0e904ac3332019-10-21 · +7dVerified
Massachusetts State AGbd_67d0b2ac62d9274f2019-10-22 · +8dVerified
South Carolina State AGbd_46a4f5831a19fa742019-10-25 · +11dVerified

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com
Industry: Retail & ConsumerllmTechnologyllm

Discovered: Jun 1, 2019
Materiality determined: —
Notification sent: Jan 31, 2020
Affected individuals: 356nationwide
Data types: PIIIdentity (basic)Financial accountHealth (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Retained the services of a respected cyber risk management firm with expertise in digital forensics
Validated all data flows into and out of our systems
Ensured that there were no unauthorized modifications to our software platform
Retained the services of an independent cyber security firm to help review and update security protections across all our systems
Offering a complimentary one-year membership in Experian’s IdentityWorks
Changes made: Addressed the incident and are currently correcting all identified weaknesses
Undertaken significant investments to further consolidate the security of our platform and mitigate future risks
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 weeks(135 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Delaware State AGOct 11 · first

Montana State AG+3d · this page

Washington State AG+4d

California State AG+7d

Oregon State AG+7d

New Hampshire State AG+10d

Massachusetts State AG+11d

South Carolina State AG+14d

Pattern: first filing Oct 11 (DE), last Oct 25 (SC) — a 14-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/OCP/General-Notice-12.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 14, 2019
Raw hash: 0bc60da3c1c9353b1de995fb69d0a64417aeba5d87cc4ea0f48bfc17ebdda0fc

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityEye Buy Direct, Inc.

Victim entityEye Buy Direct, Inc.

Incidentdiscovered Jun 1, 2019

Stated responseRetained the services of a respected cyber risk management firm with expertise in digital forensics

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov