HackingRetail & ConsumerRetailTargetedCustomer Data InvolvedIdentity (basic)Financial accountHealth (basic)MediumContained

Eye Buy Direct, Inc.

bd_4d69fd0e904ac333 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jun 1, 2019

Filed

Oct 21, 2019

To disclose

20 weeks

Affected

4,847state residents only

Linked

8 filings

Confidence

64%

Full breach record for Eye Buy Direct, Inc. →4 incidents on file

Eye Buy Direct, Inc. notified New Hampshire residents of a security incident affecting purchases between Sept 10, 2018 and Sept 28, 2019. Forensic investigators found signs of intrusion but could not confirm data access. 4,847 NH residents were notified. Data potentially included PII, prescription info, and payment card details. Notifications mailed Oct 14, 2019.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 264 days

discovery → filing · 20 weeks / 142 days

Sep 10, 2018

Begins

Jun 1, 2019

Discovered

Oct 21, 2019

Filed

vs. sector median

+13 wks slower

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Massachusetts State AGbd_67d0b2ac62d9274f2019-10-22 · +1dVerified
California State AGbd_2dbee8db03d2d89a2019-10-18 · +3dVerified
Oregon State AGbd_479cc9f8956ffdb92019-10-18 · +3dVerified
South Carolina State AGbd_46a4f5831a19fa742019-10-25 · +4dVerified

Show 3 more filings ↓up to 10d gap

Washington State AGbd_7af7bf0034986af62019-10-15 · +6dVerified by operator
Montana State AGbd_f7922d53c8b8d8ea2019-10-14 · +7dCandidate
Delaware State AGbd_ab73d0fb5b5e82c72019-10-11 · +10dVerified

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com
Industry: Retail - Optical

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com
Industry: Retail - Optical
Industry: Retail & Consumerllm

Discovered: Jun 1, 2019
Breach occurred: Sep 10, 2018 – Sep 28, 2019
Undetected for: 264 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 14, 2019
Affected individuals: 4,847state-resident count only
Data types: Identity (basic)Financial accountHealth (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Office of the Attorney General
Initial access: exploit_public_facing

During the incident: Retained the services of a respected cyber risk management firm with expertise in digital forensics
Retained the services of an independent cyber security firm to help review and update security protections
Addressed the incident on September 28, 2019
Corrected identified weaknesses
Undertaken significant investments to further consolidate the security of its platform
Changes made: Reviewed and updated security protections across all systems
Consolidated the security of its platform
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 20 weeks(142 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Delaware State AGOct 11 · first

Montana State AG+3d

Washington State AG+4d

California State AG+7d

Oregon State AG+7d

New Hampshire State AG+10d · this page

Massachusetts State AG+11d

South Carolina State AG+14d

Pattern: first filing Oct 11 (DE), last Oct 25 (SC) — a 14-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/eye-buy-direct-20191021.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 21, 2019
Raw hash: fef14fb6265f08d5e51f8881d95cb7561884efc9480eabf2a3adbff49b4a9e78

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityEye Buy Direct, Inc.

Victim entityEye Buy Direct, Inc.

Incidentdiscovered Jun 1, 2019

Stated responseRetained the services of a respected cyber risk management firm with expertise in digital forensics

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov