HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedTargetedIdentity (basic)Health (basic)Financial accountLowContained

Eye Buy Direct, Inc.

bd_46a4f5831a19fa74 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 1, 2019

Filed

Oct 25, 2019

To disclose

21 weeks

Affected

Linked

8 filings

Confidence

63%

Full breach record for Eye Buy Direct, Inc. →4 incidents on file

EyeBuyDirect, Inc. notified customers that in June 2019, they learned of fraudulent credit card activity reported by 56 U.S. consumers between September 2018 and March 2019. The fraud was linked to transactions on the EyeBuyDirect website. Forensic investigators found signs of intrusion but could not confirm how or when the platform was breached or if data was taken. Affected data likely included personal details, prescription data, and payment card information. EyeBuyDirect offered one year of Experian IdentityWorks.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 273 days

discovery → filing · 21 weeks / 146 days

Sep 1, 2018

Begins

Jun 1, 2019

Discovered

Oct 25, 2019

Filed

vs. sector median

+13 wks slower

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Massachusetts State AGbd_67d0b2ac62d9274f2019-10-22 · +3dVerified
New Hampshire State AGbd_4d69fd0e904ac3332019-10-21 · +4dVerified
California State AGbd_2dbee8db03d2d89a2019-10-18 · +7dVerified
Oregon State AGbd_479cc9f8956ffdb92019-10-18 · +7dVerified

Show 3 more filings ↓up to 14d gap

Washington State AGbd_7af7bf0034986af62019-10-15 · +10dVerified by operator
Montana State AGbd_f7922d53c8b8d8ea2019-10-14 · +11dCandidate
Delaware State AGbd_ab73d0fb5b5e82c72019-10-11 · +14dVerified

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com
Industry: Retail & Consumerllm

Discovered: Jun 1, 2019
Breach occurred: Sep 1, 2018 – Mar 1, 2019
Undetected for: 273 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 1, 2019
Affected individuals: 56nationwide
Data types: Identity (basic)Health (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Retained the services of a respected cyber risk management firm with expertise in digital forensics
Took steps to validate all data flows into and out of our systems
Ensured that there were no unauthorized modifications to our software platform
Retained the services of an independent cyber security firm to help review and update security protections across all our systems
Offering a complimentary one-year membership in Experian’s IdentityWorks
Changes made: All identified weaknesses are currently being corrected
Undertaken significant investments to further consolidate the security of our platform and mitigate future risks
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 21 weeks(146 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Delaware State AGOct 11 · first

Montana State AG+3d

Washington State AG+4d

California State AG+7d

Oregon State AG+7d

New Hampshire State AG+10d

Massachusetts State AG+11d

South Carolina State AG+14d · this page

Pattern: first filing Oct 11 (DE), last Oct 25 (SC) — a 14-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Business%20Resources%20Laws/Related%20Laws/Breaches/2019/EyeBuy.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 25, 2019
Raw hash: 6e9560dd7128469d8d33b2d940191af9f8bb35276a8d274654d5049e5df90527

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityEye Buy Direct, Inc.

Victim entityEye Buy Direct, Inc.

Incidentdiscovered Jun 1, 2019

Stated responseRetained the services of a respected cyber risk management firm with expertise in digital forensics

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov