HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsHealth (basic)LowContained

Eye Buy Direct, Inc.

bd_ab73d0fb5b5e82c7 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 1, 2019

Filed

Oct 11, 2019

To disclose

19 weeks

Affected

356

Linked

8 filings

Confidence

64%

Full breach record for Eye Buy Direct, Inc. →4 incidents on file

EyeBuyDirect, Inc. notified Delaware AG of a potential cybersecurity incident involving its e-commerce platform. The company learned in June 2019 that 356 consumers reported credit card fraud linked to transactions on the EyeBuyDirect website between September 2018 and March 2019. Forensic investigators found signs of intrusion but could not confirm how, when, or if data was accessed. Potentially compromised data includes PII, prescription data, and payment card details. The incident is contained, and the company has enhanced security protections.

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Incident timeline

undetected · 273 days

discovery → filing · 19 weeks / 132 days

Sep 1, 2018

Begins

Jun 1, 2019

Discovered

Oct 11, 2019

Filed

vs. sector median

+11 wks slower

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Montana State AGbd_f7922d53c8b8d8ea2019-10-14 · +3dCandidate
Washington State AGbd_7af7bf0034986af62019-10-15 · +4dVerified by operator
California State AGbd_2dbee8db03d2d89a2019-10-18 · +7dVerified
Oregon State AGbd_479cc9f8956ffdb92019-10-18 · +7dVerified

Show 3 more filings ↓up to 14d gap

New Hampshire State AGbd_4d69fd0e904ac3332019-10-21 · +10dVerified
Massachusetts State AGbd_67d0b2ac62d9274f2019-10-22 · +11dVerified
South Carolina State AGbd_46a4f5831a19fa742019-10-25 · +14dVerified

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com

Name: Eye Buy Direct, Inc.
norm: eye buy direct
Domain: eyebuydirect.com
Industry: Retail & Consumerllm

Discovered: Jun 1, 2019
Breach occurred: Sep 1, 2018 – Mar 1, 2019
Undetected for: 273 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 1, 2019
Affected individuals: 356nationwide
Data types: PIIIdentity (basic)Financial accountPHI
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Initial access: exploit_public_facing

During the incident: Retained the services of a respected cyber risk management firm with expertise in digital forensics
Validated all data flows into and out of our systems
Ensured that there were no unauthorized modifications to our software platform
Retained the services of an independent cyber security firm to help review and update security protections across all our systems
Corrected identified weaknesses
Made significant investments to further consolidate the security of the platform
Changes made: Updated security protections across all systems
Corrected identified weaknesses
Consolidated the security of the platform
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 weeks(132 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Delaware State AGOct 11 · first · this page

Montana State AG+3d

Washington State AG+4d

California State AG+7d

Oregon State AG+7d

New Hampshire State AG+10d

Massachusetts State AG+11d

South Carolina State AG+14d

Pattern: first filing Oct 11 (DE), last Oct 25 (SC) — a 14-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://attorneygeneral.delaware.gov/wp-content/uploads/sites/50/2019/10/EyeBuyDirect-Exhibit-A-EBD-Notification-to-Group-1-Customers.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 11, 2019
Raw hash: 3dad1eb5ce4f78c6ff9f6b5e319031f92831cb9225e7b10bb933227e15792ce0

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityEye Buy Direct, Inc.

Victim entityEye Buy Direct, Inc.

Incidentdiscovered Jun 1, 2019

Stated responseRetained the services of a respected cyber risk management firm with expertise in digital forensics

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceattorneygeneral.delaware.gov