HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedPIIIdentity (basic)LowContained

DAVID'S BRIDAL, LLC

bd_ec9fafde5ac5f507 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jan 21, 2024

Filed

Sep 13, 2024

To disclose

34 weeks

Affected

41state residents only

Linked

13 filings

Confidence

65%

Full breach record for DAVID'S BRIDAL, LLC →

David's Bridal notified the NH AG of a cyber incident where unauthorized access occurred around Jan 20, 2024. Unusual activity was identified on Jan 21, 2024. Information for 41 NH residents was potentially copied. David's Bridal engaged forensic investigators, notified law enforcement, and offered credit monitoring.

J jump to incidentP pin to compareR raw source

Leak gap clock✗ Leak >180d34 weeks discovery → filing

Incident timeline

undetected · 1 days

discovery → filing · 34 weeks / 236 days

Jan 20, 2024

Begins

Jan 21, 2024

Discovered

Aug 15, 2024

Scope determined

Sep 13, 2024

Filed

vs. sector median

+26 wks slower

This filing is one of 13 about the same incident.View merged incident

A leak claim by lockbit_3 about this victim predates this filing by 234 days.View originating leak claim

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Oregon State AGbd_3b9e3d8a59a54ec92024-09-13Verified
Massachusetts State AGbd_4161924b0fabe2462024-09-13Verified
Washington State AGbd_428197bbfebafa6f2024-09-13Verified
Indiana State AGbd_87d7497d0baf7d762024-09-13Verified

Show 6 more filings ↓up to 59d gap

Montana State AGbd_9e6d2f15482a5cda2024-09-13Verified by operator
Maine State AGbd_e4166a65987c7c102024-09-13Candidate
Vermont State AGbd_f84193edf2f61f662024-09-13Verified
California State AGbd_9d0c4e09f6601a1a2024-09-16 · +3dVerified
Illinois State AGbd_0e040cff4edd91682024-09-01 · +12dVerified
California State AGbd_e28bf5dc4d11b65b2024-11-11 · +59dVerified

Showing first 10 of 12 linked disclosures.

Name: DAVID'S BRIDAL, LLC
norm: david s bridal
Domain: davidsbridal.com

Name: DAVID'S BRIDAL, LLC
norm: david s bridal
Domain: davidsbridal.com
Industry: Retail & Consumerllm

Discovered: Jan 21, 2024
Breach occurred: Jan 20, 2024
Undetected for: 1 dayoccurrence → discovery
Materiality determined: Aug 15, 2024
Notification sent: Sep 13, 2024
Affected individuals: 41state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified federal law enforcement

During the incident: Promptly took steps to further secure and restore its systems
Undertook a comprehensive forensic investigation
Completed a detailed data review
Notified federal law enforcement
Provided written notice to relevant state regulators
Provided written notice to the three major credit reporting agencies
Changes made: Reviewed and further enhanced existing security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 34 weeks(236 days from discovery to filing)
Compliance flags: Leak >180d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

Illinois State AGSep 1 · first

Oregon State AG+12d

Massachusetts State AG+12d

Washington State AG+12d

Indiana State AG+12d

Montana State AG+12d

Maine State AG+12d

Vermont State AG+12d

New Hampshire State AG+12d · this page

California State AG+15d

California State AG+71d

Pattern: first filing Sep 1 (IL), last Nov 11 (CA) — a 71-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/davids-bridal-20240913.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 13, 2024
Raw hash: 14bba43146f53c625f4fc9da8b1cb401ee900b5b0b4f5c5963d8c02627fbeff0

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityDAVID'S BRIDAL, LLC

Victim entityDAVID'S BRIDAL, LLC

Incidentdiscovered Jan 21, 2024

Stated responsePromptly took steps to further secure and restore its systems

ComplianceLeak >180d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov